A teen makeup artist just became the first male CoverGirl

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James Charles.
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James Charles/Instagram

17-year-old makeup artist James Charles just joined the ranks of Pink, Sofia Vergara, and Katy Perry.

In an Instagram post October 11, Perry announced that Charles will be the first male CoverGirl.

Charles, who has nearly 515,000 Instagram followers, will appear in campaigns for CoverGirl’s newest mascara, “So Lashy.”

Check out a few of his looks below.


Charles started doing makeup tutorials on YouTube in December 2015, and has already amassed more than 76,000 subscribers on the platform.


He’s also racked up over 500,000 Instagram followers.


The New York City-based teen is known for his bold makeup designs.


He experiments with a lot of glam looks …


… as well as fantastical ones.


Charles is the first man to ever represent CoverGirl.


In her Instagram post, Katy Perry wrote, “Just wrapped another great CoverGirl shoot. Honored to have the pleasure to announce the very first COVERBOY, James Charles!”


CoverGirl’s “So Lashy” mascara is designed to work on all lash types, which is why Charles is the perfect person for the campaign, CoverGirl explained in a statement.


“I am so thankful/excited for everything in store and the support has been amazing,” Charles tweeted.

100k. One hundred thousand followers. That’s like… A lot of people. I woke up this morning and literally cried. You all mean so much to me and I seriously can’t even begin to explain how happy it makes me that you guys like seeing my makeup photos and videos. 6 months ago I had never even put makeup on my face and look how the tables have turned…. I never would have imagined I would have this many people watching me and looking up to me and it’s so heartwarming. I’ve met SO many amazing people along my journey & have made friends with artists who I’ve been admiring for years… This has all happened so fast but I’m so ready to continue this journey with all of you guys & grow our huge family. I love you all so much, and thank you again. ????????

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