- James Charles/Instagram
17-year-old makeup artist James Charles just joined the ranks of Pink, Sofia Vergara, and Katy Perry.
In an Instagram post October 11, Perry announced that Charles will be the first male CoverGirl.
Charles, who has nearly 515,000 Instagram followers, will appear in campaigns for CoverGirl’s newest mascara, “So Lashy.”
Check out a few of his looks below.
Charles started doing makeup tutorials on YouTube in December 2015, and has already amassed more than 76,000 subscribers on the platform.
@ZENDAYA INSPIRED ???? tag her and your bff who would slay this makeup! EDIT: SHE LIKED!! thanks for tagging her guys! ____ this is my entry for the zendaya x @covergirl #FibersMascaraContest ____ brows are @anastasiabeverlyhills dip brow in dark brown. I used my @morphebrushes 35P palette to cut my crease. On the lid is @danessa_myricks metals pigment in sequin. Lashes are of course @covergirl super sizer fiber mascara. Glow is @ofracosmetics Beverly Hills highlighter (use code “JCHARLES” for 30% off!)
He’s also racked up over 500,000 Instagram followers.
UNDER THE SEA ???????? ____ Pearls & silver foil are from @glitterinjections. I used my @katvondbeauty Mi Vida Loca palette in the shades swoon, analogue, hyperballad & dark wave. Lashes are @blackmagiclashes “siren” mink lashes. Highlight is @dupethat in “You Glow Girl”. Lips are from @ofracosmetics in “Times Square” (use code “JCHARLES” for 30% off!)
The New York City-based teen is known for his bold makeup designs.
LET’S TAKE A TRIP… ???? tag your best friend in the comments below! ____ my interpretation of an acid trip. I don’t do drugs (????) but I’ve been looking at a lot of art lately and was super inspired! ____ #makeupforeverofficial flash palette #nyxcosmetics tribal colors to set #katvondbeauty tattoo liner in Neruda for details #katvond liner in trooper for the winged liner #anastasiabeverlyhills liquid lip in midnight #nyx glitter in cristal on the lips
He experiments with a lot of glam looks …
CHUNKY GLITTER FESTIVAL MAKEUP TUTORIAL for this look is now live on my YouTube channel! ???? Link is in my bio, enjoy! ???? ____ @benefitcosmetics kabrow gel + gimmebrow #benefitbrows @makeupforeverofficial HD foundation stick @katvondbeauty shade & light palette @anastasiabeverlyhills modern Renaissance eye palette + so Hollywood illuminator @morphebrushes 35B palette (use “JAMES” for $$ off) @nyxcosmetics jumbo eye pencil in black bean for waterline @lashesbylena Gigi lashes @ofracosmetics liquid lip in The Bronx (use code “JCHARLES” for $$ off) @artistcouture mermaid fantasy highlighter
… as well as fantastical ones.
IN A GALAXY FAR FAR AWAY ???????? if you didn’t see yesterday’s Insta vid & YouTube tutorial on this snapchat filter look, make sure you go check it out! ____ #morphebrushes 35B Palette (use “JAMES” for $$ off!) #makeupaddictioncosmetics Pigment in Valentine #danessamyricks pigment in Daydreaming #Benefit Roller Lash Mascara #nyxcosmetics Eye Pencil in Black Bean #anastasiabeverlyhills Moonchild Glow Kit #esqido black magic lashes
Charles is the first man to ever represent CoverGirl.
In her Instagram post, Katy Perry wrote, “Just wrapped another great CoverGirl shoot. Honored to have the pleasure to announce the very first COVERBOY, James Charles!”
CoverGirl’s “So Lashy” mascara is designed to work on all lash types, which is why Charles is the perfect person for the campaign, CoverGirl explained in a statement.
“I am so thankful/excited for everything in store and the support has been amazing,” Charles tweeted.
100k. One hundred thousand followers. That’s like… A lot of people. I woke up this morning and literally cried. You all mean so much to me and I seriously can’t even begin to explain how happy it makes me that you guys like seeing my makeup photos and videos. 6 months ago I had never even put makeup on my face and look how the tables have turned…. I never would have imagined I would have this many people watching me and looking up to me and it’s so heartwarming. I’ve met SO many amazing people along my journey & have made friends with artists who I’ve been admiring for years… This has all happened so fast but I’m so ready to continue this journey with all of you guys & grow our huge family. I love you all so much, and thank you again. ????????