- Charles Sykes/Bravo/NBCU Photo Bank via Getty Images; Theo Wargo/Getty Images
- John Mayer and Trevor Noah used it as a chance to make fun of the viral moment.
- Even before Instagram confirmed that the message was fake, Mayer posted his own parody version to his Instagram account.
- Mayer captioned his post “for immediate dissemination,” with the singer giving Instagram the rights to his “world famous meat loaf recipes” and “Joe Camel fan fiction” content.
- Noah also posted a parody of the moment, writing in his iPhone notes a similar message: “Instagram you are a bad boy, don’t use my message for your badness OK!”
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Mayer took to his personal Instagram account and posted a message captioned “for immediate dissemination.”
“I give Instagram the express right to publish, distribute and/or sell any or all of my digital content posted to the account @johnmayer as they see fit,” Mayer’s message began.
The “Daughters” singer-songwriter then added that the content included but was “not limited to” his “world famous meatloaf recipes,” “Joe Camel fan fiction,” “Fight Club film flubs,” and “Photographs of sinks.”
“The Daily Show” host Noah also parodied the moment in his own personal Instagram account.
He captioned his post, with a photo of what looks like a screenshot of an iPhone note, “Be safe my friends. The new Instagram law is coming now!”
Noah wrote a similar message as the original fake meme with a few sly twists. “Don’t forget today start the new day of a hoax people fall for in the internet,” the message began.
“If you want to stop this you must repost this message which is a real contract and you can tell it is very real because the grammar and speling [sic] is perfect,” the post continued. “Instagram you are a bad boy, don’t use my message for your badness OK!”
They weren’t the only ones. Ellen DeGeneres also turned the viral meme into an advertisement for the new season of her beloved talk show.
Mayer, Noah, and DeGeneres were the few celebrities who saw the meme for what it was – a hoax. The message, as Business Insider pointed out, is similar to a Facebook hoax that dates back to at least 2012 when a nearly identical warning went viral on the social network. The same message also spread in 2016.
The meme’s message included statements about not giving Instagram permission to use the contents shared on the app.
“I do not give Instagram or any entities associated with Instagram permission to use my pictures, information, messages or posts, both past and future,” the message in the post reads. “With this statement, I give notice to Instagram it is strictly forbidden to disclose, copy, distribute, or take action against me based on this profile and/or its contents.”
Other celebs like singer-songwriter Pink and “Riverdale” actress Marisol Nichols shared the same post to their accounts. But the two also added a disclaimer in their captions about how even though it might be fake, they wanted to be “safe.”
View this post on Instagram
Is this a hoax?. . I’ve tried searching for data but I haven’t found anything. Anytime I post anything to Instagram or any social media outlet I assume others are going to see it, anyone will screen shot it, etc. However, just to be safe and because I’ve seen so many others post this I am posting too. If anyone has actual information on this, please let me know in the comments. ❤️
While the moment made for fun reactions and memes, it’s important to note that Instagram already has the rights to the content users post, according to the app’s terms of of service.
The photo-sharing app already collects location data, content, messages, the network’s users are on, and users’ entire photo library.
Therefore, re-posting a viral meme won’t exclude you from those terms.