A Chinese sportswear brand called Uncle Martian just launched, and it appears to be openly ripping off Under Armour

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The Uncle Martian launch event.
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Uncle Martian/Weibo

A company in China just unveiled a premium sports clothing brand that looks very similar to Under Armour.

Images from Uncle Martian’s launch show were shared widely on social media this week when people noticed the blatant similarities between the two sports clothing brands.

The 25-year-old Chinese sports manufacturer Tingfei Long Sporting Goods Co. is behind the new brand, according to Mashable, where we first spotted the story.

Uncle Martian is not even trying to hide the similarities between the two sports clothing brands.

On Weibo, a Chinese social-media site, Uncle Martian shared a post that included a photo of the Under Armour logo alongside images from the launch.

Under Armour sent Business Insider this statement on Saturday: “Under Armour is aware of the Uncle Martian launch event. Uncle Martian’s uses of Under Armour’s famous logo, name, and other intellectual property are a serious concern and blatant infringement. Under Armour will vigorously pursue all business and legal courses of action.”

China has copyright laws that are fairly similar to those of Western countries. It has been a part of the World Trade Organization since 2001, which requires it to establish significant intellectual property law. The problem is that these copyright laws are difficult to enforce in China, according to the China Business Review.

See if you can tell the difference:

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Under Armour/Uncle Martian

Here are some more pictures from Uncle Martian’s launch party:

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Uncle Martian

Check out the Uncle Martian model on the catwalk:

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Uncle Martian