- Photo by Jayne Kamin-Oncea/Getty Images
- The high-profile YouTube celebrity boxing round between Logan Paul and KSI drew more than 12,000 people to the Staples Center to watch the two amateurs fighters take swings at each other.
- Two out of three judges ruled that KSI won, although boxing commentators say some rulings were controversial – though Forbes notes that the seemingly unfair rulings balanced out in each other’s favor, and KSI won fairly.
- But Paul’s younger brother, and the other major YouTuber in the family, Jake Paul, tweeted out a thorough condemnation of the fight’s ruling, suggesting that Logan should have won instead, accusing the fight of being rigged, and saying he’ll “avenge” his brother.
- The disagreement is largely theatrical, as was the fight itself. A previous match in 2018 ended in a draw but generated $11 million in revenue, and “KSI vs. Logan Paul II” made for months of profitable YouTube content for everyone who cashed in.
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According to Forbes, the match played out as expected between two YouTubers who are moonlighting as amateur boxers. Two out of three judges awarded the win to KSI, with one judge scoring it 56-55, another 57-54, with a third in Paul’s favor at 56-55.
Paul was struck with a penalty that many deemed unfair, after holding KSI behind the head and hitting him. The refeere penalized him two points, but also wouldn’t award KSI for a punch in the third round, so the controversial rulings balanced each other out.
— Harry Zahn (@harry_zahn) November 10, 2019
After the fight, the two hugged it out, with Paul suggesting a third rematch – an idea KSI seemingly isn’t interested in. However, a match between Paul’s younger brother Jake and KSI may be on the horizon, according to a statement the younger Paul tweeted out hours later.
Jake Paul started his statement off by congratulating KSI, but quickly pivoted to disagreeing with the decision to award him the win, going so far as to accuse KSI of rigging the fight and saying that he would challenge him next.
goodnight!! love y’all pic.twitter.com/aEjWdGQzdA
— Jake Paul (@jakepaul) November 10, 2019
“I haven’t been in this sport for long but can tell you it’s not everythingwe [sic] think it is… lots of money and pushed DOLLAR SIGN narratives we don’t know about. RIGGING..” Paul wrote in his statement. “I KNOW this sport is for me and WILL avenge my brother…”
A significant drive behind the interactions between the Pauls and KSI is elevated theatrics on behalf of everyone’s sizeable YouTube audiences. Logan and Jake Paul have 20 and 19.7 million YouTube subscribers, respectively, and both have netted hugely popular videos by talking about the fight.
KSI, a British YouTuber who gained prominence for his “FIFA” video game commentary, has 20.6 million subscribers and posted high-intensity trailers and countdowns. Paul also put out a documentary about his journey to becoming a boxer (which he wants to continue to pursue professionally) and both YouTubers rebranded their profiles in anticipation of the fight.
Logan’s “Final Message to KSI” uploaded to YouTube before the match netted more than 3 million views in less than 24 hours, shooting to the top of the trending page. The original “KSI vs. Logan Paul” match in the UK in 2018 generated an estimated $11 million in revenue.
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- Logan Paul reveals his plans to become a professional boxer, release a music album, and try out TikTok in the future
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