The 35 celebrities and athletes who make the most money per Instagram post, ranked

The Kardashian-Jenner clan featured prominently on the list.

caption
The Kardashian-Jenner clan featured prominently on the list.
source
Charley Gallay/Getty Images for LACMA

  • The Instagram rich list for 2019 is out, and it shows that the Kardashian-Jenner family still reigns supreme when it comes to what celebrity earns most per post on Instagram.
  • Kylie Jenner took the top spot in the ranking for the second year running, earning an estimated $1.2 million per Instagram post.
  • This annual list is put together by HopperHQ, an Instagram scheduling tool that analyzes internal and publicly available data to determine the highest-paid celebrities and influencers.
  • The list is based on HopperHQ’s estimates.
  • Visit Business Insider’s homepage for more stories.

The Instagram Rich List for 2019 is out, and it shows that the Kardashian-Jenner clan still reigns supreme.

For the second year running, Kylie Jenner held the top spot as the celebrity who charges most per post on Instagram; her sisters, Kim Kardashian and Kendall Jenner weren’t too far behind, however.

This annual list is put together by HopperHQ, an Instagram scheduling tool that analyzes internal and publicly available data to determine the highest-paid celebrities and influencers on the social media app.

HopperHQ factors in average engagement, how often the person posts, and the number of followers they have to work out how much these celebrities could charge per post. The list is then ranked based on these estimates.

Influencers are categorized into eight core verticals: Celebrity, beauty, fashion, fitness, food, lifestyle, sport, and travel.

Here’s who earns most per Instagram post, according to HopperHQ:


35. Raditya Dika

source
YouTube/Raditya Dika

Instagram handle: @raditya_dika

Niche: Celebrity

Followers: 13.3 million

Cost per-post: $83,600


34. Bella Hadid

source
Getty/Victor Virgile

Instagram handle: @bellahadid

Niche: Fashion

Followers: 25.1 million

Cost per-post: $86,300


33. Sommer Ray

source
Frazer Harrison/Getty

Instagram handle: @sommerray

Niche: Influencer

Followers: 21.6 million

Cost per-post: $86,600


32. Cameron Dallas

source
Getty/Steve Granitz

Instagram handle: @camerondallas

Niche: Influencer

Followers: 21.2 million

Cost per-post: $86,600


31. Huda Kattan

source
Getty/David M. Benett

Instagram handle: @hudabeauty

Niche: Beauty, Influencer

Followers: 38.2 million

Cost per-post: $91,300


30. Floyd Mayweather

source
Getty Images

Instagram handle: @floydmayweather

Niche: Sport

Followers: 22.8 million

Cost per-post: $124,000


29. Caio Castro

source
Getty/Fernanda Calfat

Instagram handle: @caiocastro

Niche: Travel

Followers: 17.4 million

Cost per-post: $138,000


28. Stephen Curry

source
Getty/ Jun Sato / Contributor

Instagram handle: @stephencurry30

Niche: Sport

Followers: 26.4 million

Cost per-post: $142,000


27. Eleonora Pons

source
Matt Winkelmeyer/Stringer/Getty

Instagram handle: @lelepons

Niche: Influencer

Followers: 35.8 million

Cost per-post: $144,000


26. Mohamed Salah

source
Robert Hradil/Getty Images

Instagram handle: @mosalah

Niche: Sport

Followers: 30.5 million

Cost per-post: $165,000


25. Conor McGregor

source
Getty Images

Instagram handle: @thenotoriousmma

Niche: Sport

Followers: 31.4 million

Cost per-post: $169,000


24. Luis Suarez

source
Getty Images

Instagram handle: @luissuarez9

Niche: Sport

Followers: 34.3 million

Cost per-post: $184,000


23. Virat Kohli

source
Getty/Clive Mason

Instagram handle: @virat.kohli

Niche: Sport

Followers: 38.1 million

Cost per-post: $196,000


22. Zlatan Ibrahimovic

source
Getty/AMA/Matthew Ashton

Instagram handle: @iamzlatanibrahimovic

Niche: Sport

Followers: 37.4 million

Cost per-post: $200,000


21. Gareth Bale

source
Getty/Joe Giddens

Instagram handle: @garethbale11

Niche: Sport

Followers: 40.5 million

Cost per-post: $218,000


20. Ronaldo de Assis Moreira

source
Getty/FIFA/Michael Regan

Instagram handle: @ronaldinho

Niche: Sport

Followers: 47.2 million

Cost per-post: $256,000


19. Priyanka Chopra Jonas

source
(Photo by Frederick M. Brown/Getty Images)

Instagram handle: @priyankachopra

Niche: Celebrity

Followers: 43.3 million

Cost per-post: $271,000


18. LeBron James

Instagram handle: @kingjames

Niche: Sport

Followers: 50.6 million

Cost per-post: $272,000


17. David Beckham

caption
David Beckham with his wife Victoria Beckham.
source
REUTERS/Danny Moloshok

Instagram handle: @davidbeckham

Niche: Sport

Followers: 57.5 million

Cost per-post: $357,000


16. Demi Lovato

source
Getty Images

Instagram handle: @ddlovato

Niche: Celebrity

Followers: 73.1 million

Cost per-post: $458,000


15. Kevin Hart

source
Phillip Faraone/Getty Images for The Wall Street Journal and WSJ. Magazine

Instagram handle: @kevinhart4real

Niche: Celebrity

Followers: 77.3 million

Cost per-post: $480,000


14. Khloe Kardashian

source
Gabe Ginsberg/Getty Images

Instagram handle: @khloekardashian

Niche: Celebrity

Followers: 96.5 million

Cost per-post: $598,000


13. Kendall Jenner

source
Samir Hussein/Samir Hussein/WireImage

Instagram handle: @kendalljenner

Niche: Celebrity

Followers: 114 million

Cost per-post: $611,000


12. Lionel Messi

source
Laurence Griffiths/Getty Images

Instagram handle: @leomessi

Niche: Sport

Followers: 126 million

Cost per-post: $648,000


11. Nicki Minaj

source
Getty/Gilbert Carrasquillo

Instagram handle: @nickiminaj

Niche: Celebrity

Followers: 104 million

Cost per-post: $651,000


10. Justin Bieber

source
Nicholas Hunt/Getty

Instagram handle: @justinbieber

Niche: Celebrity

Followers: 115 million

Cost per-post: $722,000


9. Neymar da Silva Santos Junior

source
Getty/Christian Pondella

Instagram handle: @neymarjr

Niche: Celebrity, sport

Followers: 123 million

Cost per-post: $722,000


8. Taylor Swift

source
Carlo Allegri/Reuters

Instagram handle: @taylorswift

Niche: Celebrity

Followers: 119 million

Cost per-post: $748,000


7. Beyonce Knowles

source
Getty/Gareth Cattermole

Instagram handle: @beyonce

Niche: Celebrity

Followers: 130 million

Cost per-post: $785,000


6. Dwayne Johnson

source
Lionsgate

Instagram handle: @therock

Niche: Celebrity

Followers: 150 million

Cost per-post: $882,000


5. Selena Gomez

source
Getty/Theo Wargo

Instagram handle: @selenagomez

Niche: Celebrity

Followers: 153 million

Cost per-post: $886,000


4. Kim Kardashian West

source
Getty/Gotham

Instagram handle: @kimkardashian

Niche: Celebrity

Followers: 144 million

Cost per-post: $910,000


3. Cristiano Ronaldo

source
Getty/Lampson Yip

Instagram handle: @cristiano

Niche: Celebrity, Sport

Followers: 176 million

Cost per-post: $975,000


2. Ariana Grande

source
Getty/ Mike Coppola

Instagram handle: @arianagrande

Niche: Celebrity

Followers: 160 million

Cost per-post: $996,000


1. Kylie Jenner

source
Getty/ Karwai Tang

Instagram handle: @kyliejenner

Niche: Celebrity

Followers: 141 million

Cost per-post: $1,266,000