- Erik Voake/Getty Images for Adidas
- E! News reported on Wednesday that makeup mogul Kylie Jenner filed trademarks for the phrases: “Kylie Con,” “Kylie Kon,” and “Kylie Museum.”
- The news was first reported by Josh Gerben, a Washington DC trademark lawyer, who shared the filings on his Twitter. According to Gerben’s tweet, the applications (which were not filed by Gerben) were registered on January 9, which E! News has confirmed.
- A possible museum or “Kylie Convention” would be the latest venture for the Gen Z billionaire, who recently sold a 51% majority stake of her eponymous makeup company for $600 million to Coty Inc.
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Kylie Jenner’s plans for world domination continue.
E! News reported on Wednesday that the 22-year-old makeup mogul has filed trademarks for the phrases: “Kylie Con,” “Kylie Kon,” and “Kylie Museum.”
According to the outlet, Jenner’s filings indicate that she hopes to use the phrases on accessories and clothing, both for children and adults, in addition to beauty-related consultation services, workshops, classes, exhibitions, and “interactive experiences for social entertainment purposes.” Washington DC trademark lawyer Josh Gerben, who shared the filings on his Twitter account, appears to be the first person to report on the news.
Kylie Jenner has filed new trademarks for:
1. KYLIE CON
2. KYLIE KON
3. KYLIE MUSEUM
The filings were made on January 9th and indicate a new event, called KLYIE CON (or KON), is in the works.
— Josh Gerben (@JoshGerben) January 15, 2020
These trademark filings are just the latest step in Jenner’s plan to build a commercial empire of goods and product services
As previously reported by Business Insider, Jenner announced in November her intention to sell a majority stake of her namesake makeup company to beauty conglomerate Coty Inc., which valued the brand at $1.2 billion. Jenner sold a 51% stake for $600 million. The Coty-Kylie Cosmetics “long-term strategic partnership” commenced earlier this month, at the same time the company announced a new CEO would take over.
Despite the sale, Jenner remains the public face of her brand, which is apparent in her social media posting, advertising both her makeup and eponymous skincare lines. Jenner founded Kylie Cosmetics in 2015 and just two years after its launch, Forbes valued it at $800 million. In 2019, because of the success of her company, Jenner became the youngest “self-made” billionaire in history, according to Forbes, with an estimated net worth of $1 billion – a fortune that can only grow as Jenner adds possible museums, conventions, and other interactive experiences to her personal brand.
In October, Jenner filed two trademark applications for “rise and shine” after a viral video of her singing the phrase to her daughter went viral, Business Insider previously reported. Shortly afterward, she began selling merchandise with the phrase on it, including a hoodie that had a picture of her face as the sun for $65.
On social media, the young mogul is known for her luxurious lifestyle. In addition to having a car collection worth nearly $14 million, she is a collector of rare Hermès handbags and mansions in Calabasas.