Luxury jewelry retailer Tiffany & Co announced Tuesday that Lady Gaga will be starring in its Super Bowl ad.
It will mark the first TV spot from the jewelry company in 20 years and the first time it has ever broadcast a Super Bowl ad.
Tiffany has designed and produced the Super Bowl winners’ trophy since 1967.
The spot will air just before the Lady Gaga goes on stage for the half-time show, which once again this year is being sponsored by Pepsi.
The ad launches a new campaign for Tiffany called “Legendary Style” and will launch the HardWear collection. American actress and singer Elle Fanning and Kenyan-Mexican actress Lupita Nyong’o have starred in previous iterations of the campaign.
Tiffany’s released a teaser for the ad on Tuesday in which Lady Gaga speaks about the value of creativity: