I drove a $250,000 Lamborghini Urus to see if the radical SUV lives up to the hype — here’s the verdict

The Lamborghini Urus is a beast.

caption
The Lamborghini Urus is a beast.
source
Hollis Johnson/Business Insider

  • The Lamborghini Urus is, according to the Italian automaker, the world’s first “super sport utility vehicle.”
  • Our tester cost $250,000, it was well optioned, and was outfitted in a bonkers yellow paint job. In other words, it was very much a Lamborghini.
  • The Urus is, however, surprisingly versatile.
  • In the end, I decided that Lamborghini did a fantastic job with a design that would have been easy to screw up.
  • Visit Business Insider’s homepage for more stories.

For decades, the names Ferrari and Lamborghini meant sexy, sleek, powerful Italian sports cars – supercars, and later, hypercars. Expensive dream machines.

Of course, the business model for cars that start at $200,000 and keep going until you hit a million or more is … limited. Until recently, Ferrari built only about 7,000 road cars per year. Lamborghini built less.

Lamborghini was particularly limited, with just the Huracán supercar and the Aventador super-hypercar in its lineup. In this day and age, it made no sense for Lambo to do a grand tourer or a sedan, so instead, we got a “super sport utility vehicle” – a Lambofied SUV that was announced a few years back.

It hit the market last year, but we didn’t get a crack at it until early 2019. We’re no strangers to Lambos, having driven various iterations of the Huracán and the Aventador. Personally, after I saw photos of the Urus when it was revealed, I was impressed. It looked crazy cool, like a true SUV supercar.

But would it be a real Lamborghini? On that score I assumed physics would mitigate that Lambo fizz.

I might have been wrong. Read on to find out why:

Photos by Hollis Johnson.


The 2019 Lamborghini Urus, the most flamboyant SUV on the market, arrived at our New York headquarters on a snowy day. The very Lambo color was “Giallo Auge” — that’s Italian and Spanish for “Yellow Boom.” Subtle!

source
Hollis Johnson/Business Insider

And booming the Urus is. It’s named for an extinct wild ox (Lambo’s have traditionally been named for legendary fighting bulls). Price as tested was $250,000.

source
Hollis Johnson/Business Insider

The designers have literally done as much as possible to scale up a supercar to SUV proportions. The Urus is all angles and slashes, with a steeply sloping roofline and shark-attack vibe that isn’t generally seen with utes.

source
Hollis Johnson/Business Insider

The front end is like something out of the movie “Tron.”

source
Hollis Johnson/Business Insider

The Lamborghini Urus, like the brand’s Huracan supercar, boasts a hexagonal motif, echoed throughout the car, outside and inside. The grille gets the honeycomb, blacked-out treatment.

source
Hollis Johnson/Business Insider

The headlights are full LEDs that can adapt to driving conditions.

source
Hollis Johnson/Business Insider

The Urus may be named for an ox, but the badge on the hood is pure fighting bull.

source
Hollis Johnson/Business Insider

The 22-inch wheels are $700 extra. The carbon-ceramic brakes are not, but the black calipers are $1,100. Our Urus tester had a base price of $200,000 — the add-ons took it to $250,000.

source
Hollis Johnson/Business Insider

For a super-sport-utility-vehicle, the Urus appears to have a high stance, but the air suspension can raise and lower the vehicle. It’s supposed to perform as well on the track as it does off-road. But do you actually want a $250,000 rally car?

source
Hollis Johnson/Business Insider

Overall, the Urus’ design is kind of brilliant. When Lamborghini said it intended to build an SUV, the jokes started coming. But as the look of the machine has rolled out over the past few years, it’s become obvious that Lambo genuinely worked through the integration of supercar and truck. Bravo!

source
Hollis Johnson/Business Insider

Cargo capacity is a respectable 22 cubic feet with the rear seats up (the rears on our tester couldn’t be lowered). That was enough to handle our video team’s gear, and I was even able to go to IKEA and get two desks and a chair in there, with a bit of interior rejiggering.

source
Hollis Johnson/Business Insider

On to the meat of the machine: the 4.0-liter, twin-turbocharged V8, making 641 horsepower with 627 pound-feet of torque. Yep, massive in every way, including fuel consumption: 12 mpg city/ 17 highway/14 combined.

source
Hollis Johnson/Business Insider

This is one impressive motor, tuned to take on everything from racetracks to rock-strewn trails. The power is routed through an 8-speed transmission to the Urus’ full-time all-wheel-drive system, which biases the rear wheels in sport modes but distributes the grunt to all four when the conditions get gnarlier. The Urus also has rear-wheel steering.

source
Hollis Johnson/Business Insider

Much of the “Nero Ade” interior is derived from the Huracan and Lambo’s sibling in the VW Group, Audi. (Note the hexagonal dashboard air ducts, which are pure Lambo.)

source
Hollis Johnson/Business Insider

The interior conjoins sportiness — the yellow topstitched leather, for example — with a fighter-plane cockpit vibe. One of my passengers succinctly described how the Urus differs from other Lambos: “More legroom.” The front seats are both heated and cooled.

source
Hollis Johnson/Business Insider

The script nameplate appears outside and in.

source
Hollis Johnson/Business Insider

Cupholders! Check out that ambient lighting — it’s over $3,000 extra.

source
Hollis Johnson/Business Insider

The rear seats are snug — but there are rear seats!

source
Hollis Johnson/Business Insider

In effect, they’re more like two extra front seats, slim and well-bolstered.

source
Hollis Johnson/Business Insider

The headrest logos will cost you $900.

source
Hollis Johnson/Business Insider

Let’s walk though the nerve center of the Urus — and the part that fans of the brand should pay close attention to. Does this thing feel like a Lambo behind the wheel?

source
Hollis Johnson/Business Insider

The flat-bottomed wheel is wrapped in stitched, perforated leather, and is complete with Italian-flag colors to accompany the switchgear that controls some vehicle functions.

source
Hollis Johnson/Business Insider

The hexagon theme recurs here.

source
Hollis Johnson/Business Insider

The starter is below the red switch, and the shifter sits above, like an airplane’s throttles.

source
Hollis Johnson/Business Insider

The anima selector is where you choose your drive modes. There are six, three for on-road and three for off-road and poor conditions: Strada for everyday, Sport for fun, Corsa for serious fun, Sabbia for sand, Terra for rocky terrain, and Neve for wet.

source
Hollis Johnson/Business Insider

There’s also an aptly named “Ego” mode that can be customized to your preference, as far as steering response, suspension, and throttle ae concerned.


The digital instrument cluster adapts to drive modes.

source
Hollis Johnson/Business Insider

Here it is in Corsa, the most intense mode, with the tachometer front and center.

source
Hollis Johnson/Business Insider

The Urus’ two-screen infotainment/climate control interface is borrowed from Audi.

source
Hollis Johnson/Business Insider

The main unit is a touchscreen …

source
Hollis Johnson/Business Insider

… As is the lower screen. In practice, this takes some getting used to. But it’s effective.

source
Hollis Johnson/Business Insider

The Audi tech that undergirds the system is first-rate.

source
Hollis Johnson/Business Insider

The audio system is a sweet-sounding Bang & Olufsen 3D Advanced setup, and it is not cheap: $6,300. That’s an expensive option, but the full suite of driver assist features matches it.

source
Hollis Johnson/Business Insider

Bluetooth connections are easy, there’s Apple CarPlay and Android Auto available, you have USB ports for devices, and …

source
Hollis Johnson/Business Insider

… Lambo has embedded numerous vehicle-setting controls.

source
Hollis Johnson/Business Insider

Among these is a rundown of drive modes and what effect they’re having on the Urus.

source
Hollis Johnson/Business Insider

So what’s the verdict?

source
Hollis Johnson/Business Insider

We did a “Real Reviews” episode on the Urus to see how the world’s first “super sport utility vehicle” (SSUV) fared in some real-world situations, and you can watch here to see how it did (spoiler alert: it lived up to its billing, although my eight-year-old was a harsh critic).

The upshot is that the Urus is every bit a Lamborghini and a worthy, first SSUV. As it turned out, I got to at least sample how it’s 40/60 front-rear-wheel traction distribution adapts to lousy weather, and it adapts magnificently. I drove the Urus into and out of Manhattan in a sloppy snow-and-ice storm, and while in a Huracan I might have been extremely nervous, in the Urus I was in command. I can only imagine what this thing is like on dirt roads.

In more benign conditions, the Urus is ferocious. It has abundant horsepower and abundant torque on tap in any gear, and even if you aren’t busting toward the legal speed limit – testing the 0-60 mph dash of 3.5 seconds or tasting the top speed to 190 mph – you can always do that Lambo thing, making use of the the paddle shifters and the manual mode, wringing unholy engine howls and whines from the V8 while tooling this two-ton beast around at mellow velocities.

What it genuinely does that, most other SUVs don’t is inspire cornering confidence. I had no qualms about diving into a curve and powering out, as the suspension and steering leaned in and the throttle let me hover between braking and accelerating.

We’ve driven sporty SUVS a-plenty at Business Insider, but the Urus is in a new category. It’s over-the-top design advertises its Lamborghini-ness, and while the driving dynamics aren’t Huracán-y or Aventadorish, they are pretty freakin’ flashy. If it hadn’t been for the elevated driving position and the somewhat more plush seats, I might have thought at certain moments that I was in one of those cars.

The three boxes of flat-packed furniture in the cargo hold – as well as a passenger in the back seats – were a reminder that I wasn’t.

So what’s the point, ultimately, of the Urus?

Well, it has to be all Lambo, but it also has to sell to people who don’t have that much use for a supercar or hypercar. Or maybe they do and just want a second Lambo in the driveway. Yes, I know, that’s sort of ridiculous. But that’s why the Urus exists.

And I, for one, am glad it does.