China’s Alibaba may have scored a home-run with its Singles Day sales on Nov 11 raking in $25.3 billion in merchandise sold over its Taobao and Tmall portals, up from $17.8 billion in 2016 and $14.3 billion in 2015.
But in Southeast Asia, e-commerce site Lazada also benefited from the hype, generating $123 million in sales through the 6.5 million items ordered by shoppers.
That works out to be an “explosive growth” of 191% over the same period last year, said a statement from Lazada, which operates in Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines.
Incidentally, Lazada is 83%-owned by Alibaba, following a $1 billion deal announced in June to up its stake from 51%.
More than 70% of orders were placed from mobile phones, the result of meteoric smartphone adoption rates in the region, said Lazada.
In a separate statement, online payment platform Alipay said it processed a record-breaking 256,000 payment transactions per second at its peak within the first 10 minutes of the Singles Day or Double 11 sales.
In all, the Nov 11 sale saw a total of 1.48 billion transactions processed by Alipay.