It’s rare for a movie studio to shine a light on a negative review while promoting a film, but for some reason, the international studio releasing the gangster pic “Legend” decided to sneak one onto a poster.
In a piece of promotional material for the coming movie, two faces are surrounded by four and five stars from numerous publications. The faces both belong to actor Tom Hardy, who plays the Kray brothers in the movie – identical twins who were the most notorious London gangsters of the 1960s.
But upon closer look, you’ll notice a measly two stars from The Guardian hiding in plain sight between the two heads.
We’ll give you a hand if you haven’t caught it:
One person who definitely noticed the interesting “Legend” design choice was the critic who gave the negative review, The Guardian’s Benjamin Lee.
He tweeted his discovery:
Incredible way of making my two star review seem like I didn’t hate the film pic.twitter.com/zvOyIxHQ3h
— Benjamin Lee (@benfraserlee) September 8, 2015
“Legend” is being released in the US by Universal (out Oct 2). The studio told BI that the international rights holder of the film, StudioCanal, is behind the material. (BI has reached out to the studio for comment.)
Occasionally studios will include blurbs by critics implying that the critics lauded a film as “a thrill ride” or “sensational” with wording taken out of context. But it takes a lot of creativity to place a low star rating in the promotion of a movie.