- Lianhe Wanbao
It took Gong Cha just six months to return to Singapore after being abruptly replaced by brand new LiHo in June this year.
When the Taiwan bubble tea brand opened its first comeback store at Paya Lebar on Dec 1, its fans went wild with queues forming the night before.
And now, history could repeat itself with Spanish froyo brand Llaollao, which was replaced by lesser-known brand Yole over the past weekend.
Yole’s operator, D+1 Holding, told Business Insider on Dec 8 that all 29 Llaollao stores were replaced because the company felt the new brand had a wider menu. D+1 also said that Llaollao’s menu had become “exhausted” after three years in Singapore.
But less than a week after D+1’s initial announcement, Llaollao has hit back with a statement of its on posted via the Llaollao Singapore Facebook page.
Describing D+1’s decision to replace the brand as “disappointing for us after so many years of work”, Llaollao said they were “facing the situation with peace of mind”.
The brand also clarified that they have no links or affiliation to Yole, which “does not exist in Europe, even though it has been advertised as such”.
Llaollao also delivered perhaps the best news its fans were hoping for, by promising to come back with new stores “sooner than you can expect”.
Less than 12 hours after the post was published, it had already been shared more than 4,000 times on Facebook.
Exactly how soon the brand will reappear in Singapore is not yet known, but a photo which accompanied the statement said it would be “very soon”.
Yole has so far been described to be very similar to Llaollao in terms of its offerings, but with a slightly different taste.
It’ll be interesting to see how the game shapes up when Llaollao returns. Of course, how soon it can make a comeback will also play a part in the reception it receives.
But if the Gong Cha saga taught us anything about reappearing brands, it’s that we can expect fanfare and queues – very long queues.