Microsoft just announced the opening of its first Southeast Asian Surface store in Singapore – here’s what to expect

The first Surface store in Southeast Asia is set to open in Singapore on March 10.

Microsoft has announced that it will launch its first dedicated Surface store in Singapore – and its first in Southeast Asia – this Saturday (March 10).

In a March 6 post on its blog, the tech giant said the store will be located in Harvey Norman’s flagship superstore at Millenia Walk and will offer a concierge service for customers to get support for their Surface device, regardless of where and when they bought it.

Managing director of Harvey Norman Singapore and Malaysia Mr Kenneth Aruldoss said he expects the Surface line-up of products as well as the new store to be “a draw for customers who are expecting more while shopping for their IT products”.

Microsoft had previously announced that its latest Surface Book 2 laptop will be available in Singapore from March 15.

The tech giant said in the post that an expanded line-up of devices such as the Surface Book 2, Surface Laptop and Surface Studio will be available at the store, as well as for pre-order online and at its authorised retailers.

Microsoft said it received feedback from customers who wanted more following the launch of its Surface Pro here, said Microsoft Singapore’s Windows and Devices business group lead Ms Veronica Chiu.

The Surface Pro as well as the Surface Laptop are currently available here while the Surface Studio and Surface Book 2 will be available from March 15.

The blog said the Surface Studio is a new device specially designed for creatives to position upright in order to sketch, paint and edit photos or lay it flat to draw on it like a drafting table. It will retail here for S$6,488 ($4,934).

Surface Studio will retail here for S$6,488.