- Thomson Reuters
Fox News dominated the airwaves during the 2016 election season, serving as the main source of news for more people than any other media outlet, a new survey showed on Wednesday.
The survey, conducted by Pew Research Center, found that 19% of Americans who were surveyed considered Fox News their “main source” of news during the election. CNN came in second, with 13% of respondents calling it their main source.
However, the numbers for Fox News swing drastically when broken down by candidate support. The network was the first choice for 40% of Donald Trump voters, but just 3% of Hillary Clinton voters.
CNN led the way with 18% among Clinton voters, whose preferences were more evenly distributed among several news outlets, including MSNBC, NPR, ABC, The New York Times, and CBS. All of those were the top choice for at least 5% of respondents.
The results underscored the stranglehold of traditional media on the market, with 54% of voters saying they got most of their election news from television.
Much fewer respondents said they “regularly” used online news sites and aggregators during the election. Most popular among them was Google News, used by 18% of respondents. Other popular online news sites showed a strong discrepancy in usage among Trump and Clinton voters – the liberal-leaning Huffington Post and BuzzFeed, and the conservative Drudge Report and Breitbart.
Three months after the election, the popularity of Fox News does not seem to be waning. In fact, conservative journalist Tucker Carlson’s new primetime show has boosted the network’s ratings 10% for the 9 p.m. time slot.