From Rubik’s Cubes to Furby, here are 22 of the most iconic, best-selling toys of all time

Even adults love toys.

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Even adults love toys.
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Sean Justice/Getty

Some toys will always be iconic.

Though it took off in the 1980s, the Rubik’s Cube is still a cultural phenomenon today, with over 350 million sold worldwide.

Others toys, like Silly Bandz, had a brief moment of fame before being relegated to the proverbial island of misfit toys.

Though toys are a constant, toy stores are another story. Toys R Us filed for bankruptcy in 2017 and liquidated in 2018. The company was absorbed by Tru Kids Brands in February. Today, Amazon, Target, and Walmart all have sizable toy offerings, filling the hole that Toys R Us left behind.

Business Insider consulted with experts at the Toy Insider, who identified 22 of the best-selling toys of all time. The information is broken down by year and number of units sold.

According to the Toy Insider, when Nintendo’s gaming system came out in 1988, the company sold 7 million units and 32.5 million cartridges. In 1997, Tamagotchis had their moment and brought in $150 million in sales.

From the Rubik’s Cube in 1980 to the Rainbow Loom in 2012, here are 22 of the best-selling toys of all time, according to the Toy Insider.


1980: Rubik’s Cube

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Vince Talotta/Toronto Star/Getty Images

Breakout year sales: 4.5 million units sold


1983: Cabbage Patch Kids

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Wallocha/ullstein bild/Getty Images

Breakout year sales: 2.5 million units sold, earning $1 billion in Cabbage Patch Kids and licensed products in 1984 alone


1983-1984: Trivial Pursuit

Breakout year sales: 1.3 million units sold in 1983; 22 million units sold in 1984


1984: Transformers

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Kirsten Acuna / Business Insider

Breakout year sales: 10 million units sold


1984: Go Bots

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James I./Yelp

Breakout year sales: 15 million units sold


1985: My Little Pony

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Matt Cardy/Getty Images

Sales: 16 million units sold worldwide by 1987


1988: Nintendo

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Nintendo

Breakout year sales: 7 million units sold in addition to 32.5 million cartridges


1989: Game Boy

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François ANCELLET/Gamma-Rapho/Getty Images

Breakout year sales: 1.1 million units sold in addition to 2.5 million cartridges


1989-1990: Teenage Mutant Ninja Turtles

Breakout year sales: 30 million units sold by the end of 1990


1994: Pogs

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Xavier ROSSI/Gamma-Rapho/Getty Images

Breakout year sales: 350 million units sold


1995: Beanie Babies

Sales: 100 million units sold between 1993 and 1996


1996: Tickle Me Elmo

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James Keyser / Getty Images

Breakout year sales: 1 million units sold


1997: Tamagotchi

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Reuters

Breakout year sales: $150 million in sales


1998: Furby

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The Asahi Shimbun via Getty Images)

Sales: 1.8 million units sold in 1998 and 14 million units sold in 1999


1999: Pokemon

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The Pokémon Company

Breakout year sales: $1 billion in sales


2000: Razor Scooters

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MediaNews Group/Boulder Daily Camera via Getty Images/Contributor

Breakout year sales: 5 million units sold


2001: Bratz Dolls

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REUTERS/Stephen Hird

Sales: 125 million units sold between 2001 and 2005


2006: Nintendo Wii

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Reuters/Yuriko Nakao

Breakout year sales: 3.19 million units sold


2007: Webkinz

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Portland Press Herald/Getty Images

Breakout year sales: Earned over $100 million


2009: Zhu Zhu Pets

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John Phillips/Getty

Breakout year sales: 10 million units sold


2008: Silly Bandz

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Richard Lautens/Getty Images

Sales: Sold more than 1 million packs per week at its peak


2012-2013: Rainbow Loom

Sales: over 1 million sold to date