The Golden State Warriors have added a small patch to their jersey for $60 million

Ezra Shaw/Getty Images

The Golden State Warriors are the latest NBA team to announce the addition of an ad patch to their jersey for the upcoming season.

Japanese tech holding company Rakuten has purchased the ad space on the front of the Warriors’ jerseys with a three-year, $60 million deal, according to Darren Rovell of ESPN.

Here is a look at the patch. The Rakuten logo will be white on the Warriors’ blue jerseys (you can see the other NBA teams with ad patches below).

According to the report, the Warriors rejected at least one larger offer.

“We actually had multiple finalists,” Warriors chief marketing officer Chip Bowers told ESPN. “This was not the biggest deal that we were offered.”

The team will also rename its practice facility to “The Rakuten Performance Center.”

So far, 14 NBA teams have announced the addition of ad patches and more may come as we get closer to the season.

Some teams have opted for team-color-friendly patches. Some teams have formed true two-way partnerships with their ad patches promoting a business that the team also works with off the court. And one team has even chosen to promote a charity with their ad patch.

Below is a look at the partnerships that have been announced so far.

Atlanta Hawks and Sharecare

Atlanta Hawks

Boston Celtics and General Electric

Read more: Boston Celtics unveil new jerseys that include a GE advertising patch

Brooklyn Nets and Infor (with updated patch)

Here is what the Nets jerseys looked like when they were first unveiled.


Cleveland Cavaliers and Goodyear

Cleveland Cavaliers

Denver Nuggets and Western Union

Detroit Pistons and Flagstar Bank.

Detroit Pistons

Milwaukee Bucks and Harley-Davidson

Milwaukee Bucks

Minnesota Timberwolves and Fitbit (jerseys have not been unveiled)

Minnesota Timberwolves

Orlando Magic and Disney

Philadelphia 76ers and StubHub

Philadelphia 76ers

Read more: Philadelphia 76ers become first NBA team to land jersey advertisement with StubHub

Sacramento Kings and Blue Diamond Almonds

Sacramento Kings

Toronto Raptors and Sun Life

Utah Jazz and 5 for the Fight (the cause to raise money for cancer research, led by Qualtrics)

Utah Jazz

Read more: Utah Jazz are latest NBA team to unveil an advertising patch and this one comes with a cool twist

Now check out the new uniforms for college football teams this season.

Notre Dame and Under Armour

Here are all the crazy new college football uniforms teams are wearing this season