- Ezra Shaw/Getty Images
The Golden State Warriors are the latest NBA team to announce the addition of an ad patch to their jersey for the upcoming season.
Japanese tech holding company Rakuten has purchased the ad space on the front of the Warriors’ jerseys with a three-year, $60 million deal, according to Darren Rovell of ESPN.
Here is a look at the patch. The Rakuten logo will be white on the Warriors’ blue jerseys (you can see the other NBA teams with ad patches below).
— Darren Rovell (@darrenrovell) September 12, 2017
According to the report, the Warriors rejected at least one larger offer.
“We actually had multiple finalists,” Warriors chief marketing officer Chip Bowers told ESPN. “This was not the biggest deal that we were offered.”
The team will also rename its practice facility to “The Rakuten Performance Center.”
So far, 14 NBA teams have announced the addition of ad patches and more may come as we get closer to the season.
Some teams have opted for team-color-friendly patches. Some teams have formed true two-way partnerships with their ad patches promoting a business that the team also works with off the court. And one team has even chosen to promote a charity with their ad patch.
Below is a look at the partnerships that have been announced so far.
Atlanta Hawks and Sharecare
- Atlanta Hawks
Boston Celtics and General Electric
Brooklyn Nets and Infor (with updated patch)
— Darren Rovell (@darrenrovell) July 11, 2017
Here is what the Nets jerseys looked like when they were first unveiled.
Cleveland Cavaliers and Goodyear
- Cleveland Cavaliers
Denver Nuggets and Western Union
— Nick Griffith (@NickGriffithTV) August 1, 2017
Detroit Pistons and Flagstar Bank.
- Detroit Pistons
Milwaukee Bucks and Harley-Davidson
- Milwaukee Bucks
Minnesota Timberwolves and Fitbit (jerseys have not been unveiled)
- Minnesota Timberwolves
Orlando Magic and Disney
— Darren Rovell (@darrenrovell) June 20, 2017
Philadelphia 76ers and StubHub
- Philadelphia 76ers
Sacramento Kings and Blue Diamond Almonds
- Sacramento Kings
Toronto Raptors and Sun Life
Sun Life logo will be on front left side of Raptors jersey. Sources says Sun Life will pay Raptors owner MLSE more than $5M per year. /3 pic.twitter.com/MAeLW5hH4c
— Rick Westhead (@rwesthead) July 6, 2017
Utah Jazz and 5 for the Fight (the cause to raise money for cancer research, led by Qualtrics)
- Utah Jazz
Now check out the new uniforms for college football teams this season.
- Notre Dame and Under Armour