Millennials’ favorite brands include tech companies like Netflix, Google, and Amazon — see the top 20

Tech dominates the list.

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Tech dominates the list.
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wutzkohphoto/Shutterstock

Millennials love tech. And it’s not just a matter of collecting the latest futuristic products.

According to Morning Consult’s Most Loved Brands study, tech companies dominate millennials’ favorite brands, with Netflix, Google, Amazon, and YouTube taking up the first four spots.

Morning Consult interviewed over 400,000 people for the survey, which had participants score companies based on factors like brand favorability, trust, and community impact. Respondents were also asked how likely they’d be to promote a brand.

Companies received between 1,000 and 56,000 ratings from American adults over the age of 18 from January through February 2019.

Here are the top 20 companies in Morning Consult’s ranking of American millennials’ most loved brands:


20. Colgate

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Scott Olson / Getty Images

19. Pixar

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Justin Sullivan / Getty Images

18. The Home Depot


17. Disney

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Joe Raedle/Getty Images

16. PlayStation


15. FedEx


14. Doritos

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Hollis Johnson

13. Gatorade

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Julia Calderone/Tech Insider

12. Dove

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Andreas Rentz / Getty Images

11. USPS

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Spencer Platt/Getty Images

10. UPS

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Rachel Premack/Business Insider

9. Android

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REUTERS/Dado Ruvic

8. Samsung

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Hollis Johnson/Business Insider

7. Dollar Tree

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Business Insider/Hayley Peterson

6. Nintendo

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Rob DiCaterino / Flickr

5. Target

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Fred Thornhill/Reuters

4. YouTube

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REUTERS/Eric Gaillard

3. Amazon


2. Google


1. Netflix

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Ink Drop/Shutterstock