- Umami Burger
- Impossible Foods is the company behind the groundbreaking “bleeding” vegan burger patty.
- Now it’s debuting a brand-new burger recipe at global food chain Umami Burger.
- This version is said to taste more “beefy” than ever, and has less saturated fat and fewer calories.
- The new version of the Impossible Burger will be released on January 15.
- You can find Umami Burger locations here.
Impossible Foods, the company which created a revolutionary “meatless but bleeding” vegan burger patty, is launching a brand-new version of its recipe at Umami Burger locations worldwide starting January 15.
Umami Burger, a popular burger restaurant serving omnivores and vegans alike, already has three versions of the Impossible Foods’ burger on its menu. But this new recipe is said to taste even more “beefy” and “meaty” than before.
INSIDER reviewed a version of the Impossible burger served at New York City’s Momofuku Nishi restaurant in 2016, and the patty received rave reviews from both our vegetarian and meat-eating reporters.
- Umami Burger
Impossible Foods’ burger patty stands apart from other meatless options thanks to its plant-based recipe (using soy and potato proteins) with a special ingredient called heme. This gives the patty that medium-rare, “bleeding” quality that meat-eaters associate with a great, restaurant-quality burger.
The patty is still vegan, though diners who do not eat dairy will need to request their Umami Burger order be prepared without the usual cheese and sauces.
According to the new recipe’s press release, this iteration of the Impossible burger has 40% less saturated fat, 30% less sodium, a higher quality protein, and is made without gluten. Each patty also now has 240 calories instead of the previous 290.
The new version will be available at all Umami Burger locations starting on January 15. Umami recently opened an airstream location in Baha Mar, in the Bahamas, as well as a second Tokyo location. There are 16 total Umami Burgers in the US; you can find all the locations here. For more information about the Impossible Burger and how the meatless “meat” is made, read this FAQ.
Visit INSIDER’s homepage for more.