- Papa John’s sales during NFL games have reportedly fallen since Trump slammed players for national anthem protests. The pizza chain and other top sponsors have brought up concerns with the NFL. Papa John’s relies on its “exceptional” partnership with the NFL for sales, as viewers buy pizza to eat at home.
The NFL protests might be hurting Papa John’s pizza sales.
NFL spokesperson Joe Lockhart confirmed to Sports Business Journal that Papa John’s had expressed concerns with the league. Further, Lockhart said that other top sponsors have expressed similar concerns as the NFL’s TV ratings slump and political battles play out in the league.
- Papa John’s Facebook
This season, many players have knelt during the national anthem to protest racial inequality and police brutality.
Declining viewership isn’t a new problem for the NFL, as ratings were down an average of 8% over the course of last season. The league has struggled in recent years to attract viewers, with people blaming everything from the 2016 presidential election, to millennial cord-cutters, to excessive commercials.
The NFL is crucial to Papa John’s business. The company began its partnership with the NFL in 2010 and has “Preferred Pizza” partnerships with 23 NFL teams.Last year, the company signed a multi-year partnership with the NFL and the Super Bowl.
“Our partnership with the NFL, in particular, has been exceptional,” Robert Thompson, senior vice president of marketing at Papa John’s, told Business Insider in 2016. “One of the reasons the NFL is such a strong marketing opportunity is because of the number of people that watch the games live whether it be at home or in the stadium.”