- After years of hype and over $2 billion in capital raised, Florida-based startup Magic Leap launched its first device earlier this year: Magic Leap One.
- The device costs $2,300, and consists of a headset, a small wearable computer, and a handheld controller.
- In a searing review published this week, Oculus VR founder and former Facebook executive Palmer Luckey savaged the device.
- “Magic Leap needed to really blow people away to justify the last few years. The product they put out is reasonably solid, but is nowhere close to what they had hyped up, and has several flaws that prevent it from becoming a broadly useful tool for development of AR applications,” he wrote, in a review titled “Magic Leap is a Tragic Heap.”
After years of hype, and more than $2 billion in startup capital, Florida-based startup Magic Leap finally released its long-awaited first product: Magic Leap One.
The $2,300 headset promises to immerse users into a fantastic world of “mixed reality,” where digital and physical objects seamlessly blend together.
Early adopters are already putting the device though its paces. But one early adopter’s review, in particular, is getting a lot of attention.
Palmer Luckey, the creator of the Oculus virtual reality headset, published a review on his website this week titled, “Magic Leap is a Tragic Heap.”
In case the title didn’t make it clear, Luckey is no fan of the Magic Leap One – he calls the device, “a tragedy in the classical sense…less of a functional developer kit and more of a flashy hype vehicle that almost nobody can actually use in a meaningful way.”
- Magic Leap
OK, so Luckey obviously has a dog in this fight. As the creator of the Oculus VR headset, Luckey might well have a motivation (conscious or not) in tearing down a product that threatens the Oculus’ position as the pre-eminent headset for the new era of virtual and mixed reality.
And it’s worth remembering that early versions of the Oculus headset had many flaws and rough edges, including a propensity to give some people motion sickness.
Still, with those caveats in mind, it’s worth considering the specific criticisms Luckey cites in his review:
- Both controller tracking and head tracking are inadequate, according to Luckey. He takes particular issue with the controller tracking, calling it outright “bad.”
- The operating system isn’t unique, he wrote. “It is actually just Android with custom stuff on top, the same approach most people take when they want to claim they have built a whole operating system.”
- It’s not a big enough jump forward from other options. “It is slightly better than Hololens in some ways,” he wrote, “Slightly worse in others, and generally a small step past what was state of the art three years ago – this is more Hololens 1.1 than Consumer AR 1.0.”
Luckey’s review apparently caused a stir at Magic Leap headquarters, as CEO Rony Abovitz tweeted a series of oblique references to the “Avatar: The Last Airbender” show that seemingly paint Luckey as a “bitter, angry, banished” troublemaker – a reference to his dismissal from Facebook following a political donation controversy, and subsequent exit from the virtual and augmented reality business.
Luckey joined Facebook in 2014 after the social networking company acquired Oculus for $2 billion. Since his unceremonious departure from Facebook in March 2017, Luckey has gone on to found a new company focused on developing military/defense projects.
Luckey isn’t the only one with a less-than-positive outlook after using Magic Leap One.
When tech publications got an early look at the device earlier this month, many reviews were similarly unflattering. Investors, too, are cooling on the imminent prospects of augmented reality headsets – but, even after $2.3 billion in capital, Magic Leap is still open to raising more funding.