- Paramount London
London Resort Company Holdings (LRCH), the developer building a huge theme park in North Kent dubbed the “UK Disneyland,” has announced its deal with Paramount Pictures has collapsed.
In an emailed statement, it said the two companies had “jointly agreed to discontinue the licence agreement for the proposed entertainment resort.”
LRCH plans to proceed with the park without Paramount and intends to submit planning permission documents in November this year.
The collapse of the deal is a blow, however. The theme park planned to have 50 rides and attractions based on films and TV programmes to which Paramount has the rights. Paramount films include the “Transformers” franchise and “Star Trek.”
Humphrey Percy, CEO of LRCH, told the BBC: “What it means is we won’t have the name Paramount above the door. We are not looking for the equivalent of Paramount. We are not looking for a new studio.”
He went on to say that the deal with Paramount prevented the park from working with other companies.
“We are committed to going ahead – nothing has changed on that score,” Percy said. “What it means in reality is that we will be able to talk to other brands, stories, films, and television programmes. It just gives us the freedom to work with other partners.”
Set on nearly 900 acres on the Swanscombe Peninsula, near Dartford, the park is expected to attract 40,000 visitors a day when it opens in 2022. It will cost £57 for a full-priced day ticket, and is set to become the first of its kind in the UK.
The park is planned to feature a theatre with “West End quality” shows, hotels, restaurants and bars, and an art-house cinema, which could showcase BBC and Aardman productions. Other plans include nightclubs, ponds and canals, a conference and event space that could host music and sporting events, as well as one of the largest indoor water parks in Europe.