- A Zara dress has gone so viral that in Britain, it is simply referred to as “The Dress.”
- The dress is sold for around $70 or £39.99 at Zara.
- One stylist even created an Instagram account completely dedicated to spotting the dress.
- Visit INSIDER’s homepage for more stories.
Zara has quickly risen in the ranks of popular clothing stores among young shoppers for its trendy and fashion-forward designs at an affordable price. And this summer, one design in particular from the chain has gone so viral that in Britain, it is simply being referred to as “the dress.” And it has a whole Instagram devoted to spotting it.
According to The New York Times, the dress – which sells for $69.90 or £39.99 depending on your location – is described on Zara’s website as a, “flowing, round neck dress with sleeves falling below the elbow. Featuring a ruffled hem and a buttoned opening in the back.” It is available in size XS through XXL but as of the writing, appears to be sold out in the US.
One Instagram user was so inspired by the dress’ popularity, in fact, that they started an Instagram account called “Hot 4 The Spot” that is focused on spotting people wearing the dress. The account’s bio reads, “A safe space for *the dress*.”
According to The New York Times, it is run by stylist Faye Oakenfull, who told the publication, “‘The Dress’ and I originally met on a set back in Easter when both the art director and makeup artist came in wearing it. I posted it on my Instagram story as an ‘awkward fashion moment’ […] It then started to escalate, with many people sending me their own sightings. After a few weeks it seemed to be so popular on my stories that I decided to start a new account to keep on top of the content.”
Though the dress is ubiquitous around the UK, Oakenfull told The Times that she has an idea of the typical person who snaps the dress up.
“I can be pretty certain where she’ll be hanging out at weekends,” Oakenfull told them. “She loves a bottomless brunch, food markets, day festivals, tennis, baby showers (sometimes hers), hen dos, polo, work parties, weddings, rooftop bars and poolside prosecco. Most of all, she just really loves food shopping in [the British retailer] Marks & Spencer.”
The account now has over 5,000 followers and is posting photos of the dress in various spots across the world regularly. It also regularly posts memes about peoples’ seemingly undying love of the dress.
It’s worth noting that some have taken issue with the account, according to The New York Times. While it often posts photos of people they have taken themselves, sometimes, the posts include photos taken of people seemingly without their knowledge, though their faces are not shown.
“Let women wear the same dress or coat as everyone else. Let them meet their friends or go to the supermarket without fearing that they’ll end up the butt someone else’s joke online,” Sophie Benson wrote for Metro.
Despite criticism, the account is not the only of its kind. Though it appeared to be the first, there is also an account devoted to leopard midi skirts that were popping up in the US, particularly in New York City.
INSIDER reached out to Zara for comment but did not immediately hear back.