We drove an all-new $644,000 Rolls-Royce Phantom — here are its coolest features

Our new Rolls-Royce Phantom EWB test car.

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Our new Rolls-Royce Phantom EWB test car.
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Benjamin Zhang/Busines Insider

  • The Rolls-Royce introduced an all-new eighth generation Phantom for 2018.
  • The new Rolls-Royce flagship is powered by a 563 horsepower, twin-turbo V12.
  • It starts at $450,000 while our extended wheelbase test car carried a price tag of nearly $644,000.
  • The Phantom is fully-customizable and loaded with cool tech and luxury features.

Over the years, Rolls-Royce has become a byword for automotive opulence. As the pinnacle of roadgoing luxury, the Phantom is Rolls-Royce’s long-serving flagship. For the first time in 15 years, there’s an all-new generation Phantom. In fact, it’s the eighth generation in the nameplate that dates back to 1925.

Recently, Business Insider was able to spend an afternoon with the all-new Phantom, including about an hour behind the wheel of the behemoth.

The Rolls-Royce Phantom will be available in two body styles, the stand wheelbase and the extended wheelbase which adds eight extra inches in length. In case you’re wondering, the extended wheelbase Phantom is 19.5 feet long.

Under the hood is a new 563 horsepower, 6.75 liter, twin-turbocharged V12 engine. According to Rolls, our extra-long Phantom can hit 60 mph in just 5.2 seconds. The standard Phantom is about 0.2 seconds faster. Both versions have a top speed of 155 mph.

We were impressed by the new Phantom driving dynamics thanks to its new four-wheel-steering system. It’s not exactly nimble, but far more fleet of foot than you would expect from a vehicle of its size. However, the real place to be is in the back where you can stretch out and get a feel for the serenity and smoothness of its passenger experience. It’s what Rolls-Royce calls the “magic carpet ride.”

The standard wheelbase Phantom starts at about $450,000. But our test car is an extended wheelbase model that is eight inches longer than the standard Phantom and starts at $530,000. With bespoke optional extras, our black-and-emerald-green Roller costs nearly $644,000.

Here’s a closer look at the coolest tech and luxury features on the Rolls-Royce Phantom:


We have the chance to experience the Phantom on the streets of New York City.

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Behind the wheel, the first thing you notice is the heads-up display and a digital instrument cluster designed to mimic old-school Rolls-Royce analog gauges. The driver also has access to adaptive cruise control, collision warning, pedestrian warning as well as lane departure and lane change warning.

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In the center console is a 10.25-inch high definition display running a version of BMW Group’s iDrive infotainment system. It serves as a display for the Phantom’s elaborate system of cameras.

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Benjamin Zhang/Business Insider

This even includes a thermal imaging night vision camera. Perfect for spotting animals on a dark country road or paparazzi hiding in the bushes.

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Benjamin Zhang/Business Insider

The coolest new feature on the front dash is ‘The Gallery’. It’s a custom, three-dimensional art installation kept behind a glass panel.

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Open up Rolls-Royce’s signature coach doors…

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…And you’ll find a pair umbrellas hidden in the door. Rolls even blows warm air into the compartment to keep the umbrellas from developing any unpleasant odors.

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Step inside the passenger cabin and you’ll be shocked by the sheer amount of room you have.

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The individual seats in our test car are both heated and massaging.

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To close the door, simply push a button cleverly located by your head in a nook behind the door pillar.

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Benjamin Zhang/Business Insider

Under your feet is probably the softest lamb’s wool carpet you’ve ever experienced. It feels like there’s a fur coat under your feet. I was tempted to take my shoes off and run my toes through the carpet.

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Under the carpet is a powered footrest that raises up at your command.

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Benjamin Zhang/Business Insider

And if you’re looking for added privacy,…

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… They are electrically operated curtains.

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Benjamin Zhang/Business Insider

In front of you is a wood veneer covered, electrically operated picnic table.

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With the push of a button, the table folds down and reveals rear seat infotainment screen. The Phantom is available with a wifi hotspot if you want to do some video streaming.

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The screen is operated using a rotary controller located between the seats.

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Benjamin Zhang/Business Insider

Behind the rear seats…

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… Is a hidden Champagne chiller.

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Benjamin Zhang/Business Insider

There’s also a drinks cupboard located between the seats.

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Benjamin Zhang/Business Insider

In the ceiling is Rolls-Royce’s custom Starlight Headliner that’s now standard on the Phantom. The individually placed fiber optic lights take two craftsmen 17 hours to install. It looks great during the day.

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Benjamin Zhang/Business Insider

But they really shine in the dark.

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Benjamin Zhang/Business Insider

The brightness of the stars can be controlled using this overhead panel.

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Benjamin Zhang/Business Insider