Saks Fifth Avenue unveiled an experiment to defy the retail apocalypse with a $45.9 billion market — take a look

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The Wellery is packed with health and fitness services.
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Sarah Jacobs/Business Insider

Saks Fifth Avenue’s flagship store in Manhattan has become, at least temporarily, a wellness paradise.

The store has dedicated an entire floor to athleisure-focused shops and offerings like workout classes, salt rooms, and even vitamin guru services. This collection of shops make up The Wellery, which will be open at Saks through October.

During your shopping experience, you can get your nails or eyebrows done, take an intense workout class, or find products that are tailored to a health-centric lifestyle. The opening is meant to fit in with shoppers’ interests today – athleisure is now a $45.9 billion market, and self-care is a growing trend.

We got to visit in the hours before the store opened. Take a look at the options below.


The Wellery takes up more than 16,000 square feet of space on Saks Fifth Avenue’s second floor.

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Sarah Jacobs/Business Insider

One of the most intense activities at The Wellery is a prison-style boot camp run by the boutique fitness studio ConBody. The studio’s founder, Coss Marte, developed the classes during his time in prison. The $30 classes include resistance exercises using body weight and are taught by formerly incarcerated trainers.

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Sarah Jacobs/Business Insider

On a more relaxing note, the Breathe Salt Rooms provide a holistic treatment that claim to have a healing and detoxifying effect on respiratory conditions and the skin. Ten-minute sessions inside the room are $25 each.

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Sarah Jacobs/Business Insider

Read more about salt treatments »


If you’d rather use light instead of salt, sit in the Somadome pod. This pod, according to Saks, “uses LED color therapy, binaural beat meditation, and energy healing micro-crystalline tiles for optimal restoration.”

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Sarah Jacobs/Business Insider

Source: The New York Times

Read more about the Somadome pod »


You can also sit through a guided meditation while having your nails done at Sundays, a salon that uses nontoxic nail polishes. The manicure services cost between $20 and $60, and individual bottles of polish cost $18.

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Sarah Jacobs/Business Insider

Source: Sundays


Or, you can go to the Skinney Medspa, which offers non-invasive laser treatments and CoolSculpting, a fat-freezing procedure.

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Sarah Jacobs/Business Insider

As for the products on sale, you’ll find brands like Bodyism, Greyson Clothiers, and Ron Dorff.

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Sarah Jacobs/Business Insider

Technogym is also selling stationary exercise bikes that range between $1,650 and $11,105.

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Sarah Jacobs/Business Insider

Source: Technogym


If you’re not a fan of stationary bikes, Martone Cycling Co. is on site with colorful city bikes that you can actually ride around on.

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Sarah Jacobs/Business Insider

Shoppers can also get vitamins from Care/of, which makes specialized packages tailored to each person’s needs.

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Sarah Jacobs/Business Insider