Here’s what it was like to buy the $100 Shake Shack-inspired sneakers made by Silicon Valley’s favorite shoe brand, which were available for one day only in New York City

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Allbirds

Earlier this week, popular burger chain Shake Shack and Silicon Valley-favorite shoe brand Allbirds announced they had teamed up to release a sneaker that would be available in New York City for one day only, on May 24.

The Shake Shack-inspired sneaker, which created in the style of Allbirds’ lightweight Tree Runner shoe, cost $100 to get – but it also involved standing in a monstrously long line on a hot day in Madison Square Park, smack dab in the middle of New York City.

And yet, lines formed as early as 5 a.m. Ultimately, Allbirds says that the shoes sold out in a little over three hours.

Here’s what it was like to buy the $100 Shake Shack Allbirds shoes, and what they’re like to wear:


Since the Shake Shack-Allbirds shoes were available for only one day (May 24), and at one location (the original Shake Shack at Madison Square Park), there was a <i>massive</i> line.

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Dave Smith/Business Insider

After an hour-long wait, which was nail-biting since so many sizes were selling out so quickly, success!

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Dave Smith/Business Insider

Now, to actually unbox this thing. The green fabric handle gives you a hint of what’s inside.

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Dave Smith/Business Insider

Here’s what you see when you open the box.

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Dave Smith/Business Insider

First, that little box on top contains a pack of three laces, in case you don’t like the green Shake Shack-inspired ones.

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Dave Smith/Business Insider

The colors are actually really beautiful, and go really well with the all-white sneaker.

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Dave Smith/Business Insider

The box also comes with a cute Shake Shack-Allbirds sticker, and a free ticket to get a Hokey Pokey Shake. But since that would’ve involved getting in <i>another</i> long line on a hot day, the free shake would have to wait.

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Dave Smith/Business Insider

And now, the main event: The shoes themselves.

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Dave Smith/Business Insider

Easily my favorite part is the tiny burger — Shake Shack’s logo — on the lip of the shoe. Who doesn’t love tiny burgers?

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Dave Smith/Business Insider

The back of the shoe features a couple of Allbirds logos, just in case you forgot who made the shoes you’re wearing.

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Dave Smith/Business Insider

The shoes are incredibly soft and lightweight. Allbirds says they’re made of eucalyptus tree fiber to make them more breathable.

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Dave Smith/Business Insider

And, like any Allbirds shoe, you can throw these in the washing machine.

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Dave Smith/Business Insider

I was initially attracted to this shoe for several reasons: I love white shoes, I love Shake Shack, and I couldn’t say no to that adorable little burger on the shoe’s lip. But I’ll admit: I’ve never worn a pair of Allbirds shoes before these.

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Dave Smith/Business Insider

Having never tried Allbirds shoes before, I was immediately taken with how comfortable they felt, and how easy they were to throw on — they’re really more like slippers in that way, but they look, feel, and act like a normal pair of running shoes. I was instantly taken with them.

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Dave Smith/Business Insider

Here’s hoping Allbirds decides to partner with In-N-Out next!

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Yelp/Peter C.