- Hollis Johnson/Business Insider
- Sinemia, a MoviePass competitor, was found to have the most popular plan among moviegoers polled in a new survey from National Research Group.
- The Sinemia plan in question is $7.99 a month for two movies at any theater, but the service offers others as well.
- Theater-specific plans like AMC Stubs A-List were favored less in the survey, but A-List has still gained over 260,000 members in less than two months.
Moviegoers interested in theater subscription services are quickly losing their patience with MoviePass, and that’s reflected in a new survey from National Research Group.
NRG found that Sinemia, a MoviePass competitor, had the most attractive plan in a survey of 1,558 moviegoers in August. Of respondents who subscribe to a service or are interested in doing so, 41% indicated they would be “very likely to subscribe” to a model like Sinemia’s $7.99-a-month plan for two movies at any theater.
MoviePass’ new plan – $9.95 for three movies a month – came in second, with 33% of the moviegoers surveyed saying they were very likely to subscribe. Theater-specific plans like AMC Stubs A-List and Cinemark Movie Club didn’t fare as well, at 23% and 16%.
MoviePass is transitioning to its new plan and, in the meantime, limiting the movies subscribers can see on a given day. It also began moving annual subscribers to the new monthly plan over the weekend, which has caused complications for some who wanted to cancel.
Forty-seven percent of survey respondents who subscribe to MoviePass indicated they were considering canceling, and 48% said they were satisfied with the service. It’s a sharp contrast to NRG’s survey in April in which 83% of MoviePass users said they were more satisfied with it than other subscription services like Netflix.
This could be good news for Sinemia, which has been overshadowed by MoviePass’ sudden surge in popularity and the complications that have come from it. Sinemia is now offering a “summer sale” with plans ranging from $3.99 a month for one movie to $14.99 a month for three that includes premium screenings like Imax. It also introduced a $9.99-a-month plan on Wednesday that includes three movies and an advance ticket option with seat selection.
But while AMC Stubs A-List was less popular among moviegoers in the latest NRG survey, the service has gained over 260,000 members since its launch in June. The plan, which is $19.95 a month, allows subscribers to see three movies a week at AMC’s theaters and includes premium screenings and discounts on concessions.
With MoviePass’ problems and with other options available, it’s becoming clear that more and more moviegoers are considering making a switch if they haven’t already.
You can find more details about MoviePass alternatives to consider here.