Singapore is No.2 in the world when it comes to watching online videos – and millennials are leading the pack

Technology zombies are everywhere in Singapore.

Just take a look around when you’re on the move, at the office, or almost anywhere really – most of the people around you will probably have their eyes glued to a brightly lit screen.

It’s almost expected when the latest annual survey from global digital content delivery network Limelight Networks found that Singapore has the second highest average online video viewing time globally, falling behind India.

Singaporeans spend an average of 6.62 hours on online video consumption per week, surpassing the global average of 5.75 hours per week.

The “State of Online Video” report is based on a survey of 4,000 consumers ranging in age, gender, and education in France, Germany, India, Philippines, Singapore, South Korea, the UK, and the US.

It found that computers and laptops remain the primary devices used to watch online videos in most countries, but smartphones have become the leading device in some countries with younger viewers, like India and South Korea.

In Singapore, smartphones only fell behind laptops/computers by a small margin.

However, smartphones were preferred over laptops and computers by millennials worldwide.

After all, how many of us can survive without our smartphones for a day, right?

With technology developing at a rapid rate, Limelight Networks also found that there is no longer room for laggy videos.

Video re-buffering is the primary frustration with viewing online video globally, with more than 61% of people saying that they will stop watching if a video re-buffers twice.

However, while folks in Singapore get frustrated with the re-buffering of videos, they placed video quality as their top concern.

Low quality videos just don’t cut it anymore – it’s all about high definition videos today.

Read the full report here.