Singtel is moving forward in its strategy to grow the gaming and e-sports ecosystem in Asia, and potential of the market is huge – 700 million gamers to be exact.
At an e-sports competition organised by the telco over the weekend, Singtel signed a Memorandum of Understanding (MOU) with a subsidiary and four of its associates to grow the gaming and e-sports ecosystem in Southeast Asia, Australia and India.
Members of the MOU include Singtel, wholly-owned subsidiary Optus and regional associates Airtel, AIS, Globe and Telkomsel.
Together with its partners, Singtel aims to scale up e-sports, content creation and distribution, and collaboration with the broader gaming ecosystem.
According to Singtel, the partners together have a mobile customer base of more than 700 million, and more than 200 million customers across the group play games on a regular basis.
As part of the regional partnership, the partners plan to hold local, regional, and global e-sports competitions, as well as host original content and exclusive programming.
“We hope to play a major regional role as an enabler of e-sports, to collectively grow the gaming ecosystem, and give gamers the support and recognition they deserve,” Arthur Lang, CEO of Singtel’s International Group, said.
The number of gamers in the region is projected to surge from 400 million in 2017 to more than 700 million by 2021, with e-sports viewership numbers expected to double and reach over 40 million by 2019, the telco added.
Singtel’s PVP Esports Championship held in Singapore from Oct 5 to Oct 7 saw 3,600 teams competing in both Dota 2 and Arena of Valor for a US$300,000 prize pool.
Team Secret from Europe, took top spot for Dota 2 and won US$80,000, while Thailand’s Alpha X won a US$40,000 prize for Arena Of Valor.
The event was broadcast in seven languages – English, Bahasa Indonesia, Chinese, Korean, Russian, Tagalog and Thai.
Last Thursday (Oct 4), Singtel also launched an ultrafast broadband service for gamers at a price of S$69.90 (US$50.53) per month on a 24-month contract.
Called 1+1 Gbps Fibre Pro Gamer Bundle, the package includes Razer’s new S$409.90 Sila gaming router, which was also launched last week.