Singaporeans love a great deal.
So when Huawei announced that it would be selling its Y6 Pro phone from July 26 to 28 for only S$54 – a whopping 73 per cent discount from its original price of S$198 – many people planned an early morning strategy to get their hands on it.
Unfortunately, many were probably left hanging because Huawei sold out of all its discounted units by 10.30am on Friday (July 26) morning.
The Chinese tech giant announced the disappointing news on its Facebook page, and asked Singaporeans to refrain from joining the queue at its 27 outlets across the island.
In an update at 11.30am, Huawei added that its stores at Tampines Mall, Bugis Junction, Lot 1, Jurong Point, and 313@Somerset would remain closed for the rest of the day.
“Due to overwhelming demand of our NDP S$54 Y6 Pro 2019 offer, we are unable to provide the vast majority of you with this promotion,” Huawei said.
Many customers were disappointed and taken aback by the announcement, and of course, some were furious.
The situation was described as a “poor marketing gimmick” by Jose Ahliang, and “a very bad promotion” by Koh KG Alfrez.
Most of the people in the queues were elderly as the promotion – a National Day special – was only applicable to Singaporeans 50 years old and above.
Another Facebook user, Joseph Tan, said his parents had queued in vain, and claimed his mother just went through a knee operation as well.
“I will be buying them Samsung (phones) from my own pocket!” Tan added.
Some customers pointed out that the phones sold out even before some shops were opened for business.
Photos posted on social media the same morning showed how eager customers had shown up way before the shops’ opening hours just to get their hands on the phone.
Facebook user, Lillian Tan, shared a video of the snaking queue at Tampines Mall at around 8.30am.
Here’s the queue at Jewel around 8.50am. The photos shared by Mohamed Razali show customers sitting on the floor.
Over at Jurong Point, people were already queuing as early as 7.05am, according to xtemujin on Twitter.
— xtemujin360Resources (@xtemujin) July 25, 2019
The queue even extended to staircase landings at Nex shopping mall.
A video shared on the Twitter account of All Singapore Stuff showed a large crowd at the Lot 1 outlet at 10.30am, around the time Huawei said that all phones had been sold out.
— All Singapore Stuff (@allsgstuff) July 26, 2019
Lillian Tan also shared a video of police officers trying to manage the crowd at Tampines Mall after it was announced that the phones were all snapped up.
In a video shared by The Straits Times, police offers were also spotted outside the Huawei store in Nex shopping mall, where a large crowd of elderly were gathered.
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