- Starbucks has a new red holiday cup.
- The cup’s release comes after some drama over a conspiracy that the chain was furthering a “gay agenda” using its red cups.
- The new cup was already in the works before the drama over the last holiday cup erupted.
Starbucks has a new red cup.
On Tuesday, the coffee chain will unveil a new limited-time red cup intended to highlight charity work and raise money for The Global Fund to Fight AIDS, Tuberculosis and Malaria.
The new cup comes in the wake of a bizarre controversy that centered on whether the hands featured on the last cup were part of a “gay agenda” being pushed by the chain.
However, Starbucks planned to have the new, limited-time cup prior to the controversy, which stemmed from an ad that featured a lesbian couple.
In fact, a tipster sent Business Insider a photo of the cup in stores last week – just as the bizarre backlash was taking off.
Starbucks also announced it is giving 27 $25,000 grants to the winners of the chain’s “Upstanders Challenge,” to find people and groups that are bettering their communities. On December 1, World AIDS Day, the chain will contribute 25 cents to the Global Fund for every Starbucks Peppermint Mocha, Toasted White Chocolate Mocha, Caramel Brulée Latte or Eggnog Latte customers buy.