- Ezra Shaw/Getty
Under Armour has a long way to go before it usurps Nike.
That’s NBA star Steph Curry.
Analysts estimate that Curry could be worth as much as $14 billion to Under Armour.
But he has a long way to go before he is becomes the industry’s next Michael Jordan.
According to Slice’s data, Nike accounted for 31.7% percent of United States online sneaker sales from January 2015 to March 2016. Meanwhile, Under Armour accounted for a paltry 1.4%. The only companies even remotely close to catching up to Nike in online sneaker sales would be Amazon (21.1%) and Zappos (13.5%).
Additionally, Slice highlights how Michael Jordan is the top NBA star when it comes to online sneaker sales; he accounted for 72.4% of online sneaker revenue during the documented time period. Curry accounted for 4.2%.
But that’s not to say that Curry hasn’t helped Under Armour. In fact, he’s helped the brand’s sneaker business explode. In its most recent quarter, footwear revenue soared 64%.
Still, that doesn’t make it nearly as big as Nike. Nike reigns supreme in the apparel and footwear world.
Last year, it was ranked the biggest apparel company. The company’s total revenue for fiscal 2015 was $30.6 billion. (Under Armour’s net revenue for fiscal 2015 was $3.96 billion.)
And Nike is constantly ready for the competition.
During a recent conversation with CNBC’s Squawk on the Street, Nike Chairman Phil Knight told Sara Eisen how he feels about Under Armour.
“They’re one of them [the competition]. They’re one of them,” he said. “There are lots of them we compete with. But believe me, we will compete.”
And when asked if he “[despises his] enemies still or the competition,” he replied, “always.”