Though it sought to unite, a new Pepsi ad featuring Kendall Jenner divided many. It sparked a flood of negative reactions on social media, leading to Pepsi pulling the ad and apologizing on Wednesday.
“The Late Show” host Stephen Colbert had a field day with the ad on Wednesday night, closing his monologue by skewering the commercial, in which Jenner, a model and the daughter of Caitlyn Jenner and Kris Jenner, presses pause on her luxurious life to join a group of attractive multiracial protesters. The ad ends with her handing a Pepsi to an equally attractive police officer watching the protesters.
“So far, we don’t know what has caused all of America’s hot extras to take to the streets, but I’m guessing it’s a protest for ‘Attractive Lives Matter,'” Colbert said.
Colbert also pointed out the signs that the protesters’ signs, which said things like “peace” and the puzzling “join the conversation.”
“‘Join the conversation’ – that’s the most corporate message of all time,” the host said. “They might as well be holding signs that say ‘We are all the core demographic.’
“This commercial ends with a message even more profound than ‘join the conversation,'” Colbert added, alluding to the final text in the ad, “live for now.”
“‘Live for now,’ especially if you’re Pepsi’s marketing department, because I don’t think you guys are going to be there for long,” he said.