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The ads in Times Square are known as an attraction for the millions of tourists who visit New York City each year.
While the locals do their best to stay away, the ads are feats of engineering and are definitely impressive to observe. The ads are massive: Times Square billboards on average have more square feet than the average New York City apartment.
The average size of the glitzy branded messages of Times Square is 2,013.25 square feet, according to data from the Times Square alliance made available on the NYC Open Data website. The average one-bedroom apartment in New York City is a measly 784 square feet.
One of the largest Times Square ads hangs above tourists in the square site above the American Eagle Outfitters store. That ad alone has more than 15,000 square feet of advertising screen space, the equivalent of about 19 average-size one-bedroom apartments.
Renting one of the giant ads isn’t cheap either. As of 2012, it cost $1.1 million to $4 million a year to rent ad space in Times Square. For comparison, the average cost of a TV ad during this year’s Super Bowl came in at about $5 million for 30 seconds.
Living in the city is significantly cheaper, though still expensive, with an average apartment renting for about $78,276 a year, according to Blocksy.com.
Times Square contains some of the most expensive billboards in the world, and the number of eyeballs available to advertisers is staggering. More than 100 million people pass through the square each year, some drawn only by the bright ads.