Taco Bell has edited one of its ads that some viewers claimed was “racist,”AgencySpy reports.
The advertisement, in the style of a vintage public service announcement, features a man unwrapping his meal and throwing the packaging away. In the first version of the ad, the paper misses a trash can and hits a baby stroller, which is being pushed by a black woman.
According to AgencySpy, a broadcaster accidentally aired the first version of the ad, which is how led to the video landing on social media.
Watch the first version of the ad here:
Some viewers complained the ad was “racist” and vowed to never eat at Taco Bell again.
— Shavon (@PancakeBoul) February 12, 2017
I see Taco Bell fixed that racist ass commercial
— X _________. (@Fre5HJeff) February 21, 2017
Taco Bell’s creative agency Deutsch also produced an edited version of the scene in question, where the man throws the paper directly into the trash. A spokesperson from Taco Bell told Business Insider: “We had no intention of upsetting anyone with this ad and apologize to anyone who was offended. We immediately re-edited the commercial and removed the original version from the air.”
A 15-second version of the ad, which includes the edited clip, is on the YouTube channel for the campaign:
Taco Bell is also removing the “Naked Chicken Chalupa” menu item promoted in the ad from its restaurants in March, according to the Orange County Register. The fast-food chain told the OC Register the limited-time offer item, which launched in January, was always destined to be removed from the lineup after a few weeks.
This isn’t the first time Taco Bell has been criticized for its ads. The brand’s commercials in the late 1990s featured a Spanish speaking chihuahua, a decision that was criticized at the time by a coalition of Latino groups.