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Abercrombie has ditched its racy ads for more outdoorsy images.

Abercrombie is cool again — here’s the survey that proves it

Abercrombie & Fitch's turnaround is working. Business Insider crowned the company retail's biggest comeback of 2018.
Abercrombie felt like it hadn't changed much when we visited.

We shopped at American Eagle and Abercrombie to see which was a better store — and the winner was clear

American Eagle and Abercrombie are both becoming popular once again — here's which store is better to shop at.
Abercrombie's new outdoorsy look.

Abercrombie removed its shirtless models and turned up the lights in stores, leading to the biggest retail comeback of the year

Abercrombie's comeback has been almost four years in the making, but it finally came to fruition in 2018.
Abercrombie & Fitch has a more sophisticated new look.

Abercrombie came back from the dead by getting rid of its shirtless models and dark stores. Here’s what else has changed for the retailer.

Abercrombie & Fitch reported its fifth consecutive quarter of positive same-store sales growth on Thursday. Here's how it's doing.

Abercrombie & Fitch is going nuts after crushing earnings

Abercrombie & Fitch beat on the top and bottom lines, and delivered strong same-store sales for the third quarter.
Abercrombie & Fitch has been working on its new look.

Abercrombie & Fitch CEO reveals how the store has stayed close to millennials as they’ve grown up

Abercrombie & Fitch has been working hard to execute a turnaround and appeal to the trendy millennial shopper.

Abercrombie tanks after same-store sales miss

Shares of Abercrombie & Fitch dropped more than 10% in pre-market trading Thursday after the company missed on comparable sales.
You can now use Venmo to make purchases on the Abercrombie and Hollister apps.

Abercrombie just made a big move to kill cash and appeal to millennials

Abercrombie & Fitch launched a new feature that allows customers to purchase items on the retailer's app using their Venmo account, in a continued effort to appeal to younger shoppers.
Abercrombie is now hosting pop-ups at trendy hotels.

Abercrombie has a new strategy to prove it’s not just for teens anymore

Abercrombie announced it would be partnering with hotel and lifestyle chain sbe, which operates trendy hotel brands such as the SLS Hotel & Residences, Delano, Mondrian, and The Originals in cities such as Los Angeles, Miami, and New York in an effort to reach the millennial customer.
Abercrombie's new store in Columbus.

Abercrombie is escaping the retail apocalypse by copying a popular startup strategy

In a call with investors on Friday, Abercrombie and Fitch's CEO, Fran Horowitz, outlined the retailer's plans to roll out 70 smaller stores in 2018.