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Sales of Abercrombie's Fierce cologne are soaring after a rebrand. The bottles bear the image of a shirtless model.

Sales of Abercrombie’s infamous cologne are soaring after the company stopped dousing customers in the scent and rolled out a more inclusive ad ...

Abercrombie relaunched its Fierce cologne with a new ad campaign at the start of 2019. The fragrance was liberally sprayed in its stores until 2017.
Abercrombie & Fitch is closing up to 40 stores in 2019.

Abercrombie & Fitch plans to close as many as 40 stores in 2019

The company reported fourth-quarter earnings Wednesday morning.
Logo mania at Gap.

Logos are the downfall of some of the most iconic preppy clothing brands, analyst says

Flashy logos are back in fashion but preppy brands should beware.

Stores from American Eagle to Kohl’s are all bragging about being ‘cozy’ — and it represents a major shift in fashion

Knit sweaters and sherpa coats are everywhere lately. Here's why cozy clothes are so popular this holiday season.
Abercrombie has ditched its racy ads for more outdoorsy images.

Abercrombie is cool again — here’s the survey that proves it

Abercrombie & Fitch's turnaround is working. Business Insider crowned the company retail's biggest comeback of 2018.
Abercrombie felt like it hadn't changed much when we visited.

We shopped at American Eagle and Abercrombie to see which was a better store — and the winner was clear

American Eagle and Abercrombie are both becoming popular once again — here's which store is better to shop at.
Abercrombie & Fitch has a more sophisticated new look.

Abercrombie came back from the dead by getting rid of its shirtless models and dark stores. Here’s what else has changed for the retailer.

Abercrombie & Fitch reported its fifth consecutive quarter of positive same-store sales growth on Thursday. Here's how it's doing.
Abercrombie & Fitch has been working on its new look.

Abercrombie & Fitch CEO reveals how the store has stayed close to millennials as they’ve grown up

Abercrombie & Fitch has been working hard to execute a turnaround and appeal to the trendy millennial shopper.
Hollister was dimly lit, and most products still had a Hollister logo on them.

We went shopping at Hollister and saw how it could be Abercrombie’s secret weapon

Hollister is generally priced lower than Abercrombie and tends to support it similarly to how Old Navy supports Gap. It's meant to appeal to a younger crowd of shoppers and has a California-inspired theme.