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Facebook’s technology can be used to stoke divisions all over the world

Facebook's advertising problem isn't just a national political issue; it's a global one.
mParticle co-founder and CEO Michael Katz

Marketing tech startup mParticle has raised $35 million in Series C funding

The marketing tech startup mParticle has raised $35 million in Series C funding. The company promises to help brands wrangle their numerous digital data sets.

The 19 most interesting ad-tech upstarts of 2017, ranked

Ad tech has changed, as has the list of hottest companies in this rapidly evolving sector in 2017.

Google’s been running a secret test to detect bogus ads — and its findings should make the industry nervous

Google, CBS, and other big media companies are finding tons of bogus ad inventory on all the big programmatic ad exchanges. And they are trying to stamp it out.

Tech startup Yext prices its IPO at $8 to $10 a share

Yext helps firms manage their listings on directory sites like Yelp, Apple Siri, and Google Maps.

The Guardian is suing ad tech company Rubicon Project

The Guardian is looking to recuperate "non-disclosed buyer fees".

Spotify has acquired video discovery startup MightyTV — a sign it’s about to go big on ad tech

Ad tech veteran Brian Adams, who sold his last startup Admeld to Google for $400 million, will be Spotify's new VP of technology.

Adobe is now officially an ad tech company

The launch of Adobe Advertising Cloud follows the company's acquisition of TubeMogul for $540 million.

Video ad tech firm Teads to be acquired by Dutch telco Altice for $307 million

The France-based ad tech firm will use Altice's data to better target and measure online ads.

Q&A: Rubicon Project’s new CEO Michael Barrett and chairman Frank Addante on where the ad tech company goes next

Former Millennial Media and AdMeld CEO Michael Barrett joined the ad tech company on Tuesday.