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3 Googlers turned startup founders have been using the same old-school tool since their first day on their own
Beeswax, an ad-tech startup founded by three former Google executives, set up whiteboards in practically every room of their New York office, including the kitchen. Whiteboards have been the common thread on the journey from working at Google to leading their own startup.
Facebook's advertising problem isn't just a national political issue; it's a global one.
The marketing tech startup mParticle has raised $35 million in Series C funding. The company promises to help brands wrangle their numerous digital data sets.
Ad tech has changed, as has the list of hottest companies in this rapidly evolving sector in 2017.
Google’s been running a secret test to detect bogus ads — and its findings should make the industry nervous
Google, CBS, and other big media companies are finding tons of bogus ad inventory on all the big programmatic ad exchanges. And they are trying to stamp it out.
Yext helps firms manage their listings on directory sites like Yelp, Apple Siri, and Google Maps.
The Guardian is looking to recuperate "non-disclosed buyer fees".
Ad tech veteran Brian Adams, who sold his last startup Admeld to Google for $400 million, will be Spotify's new VP of technology.
The launch of Adobe Advertising Cloud follows the company's acquisition of TubeMogul for $540 million.
The France-based ad tech firm will use Altice's data to better target and measure online ads.