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Reebok moved into new headquarters at 25 Drydock Avenue in Boston.

One of the hottest ’80s fitness brands is banking on female CrossFitters and a swanky new office to be its saving grace

Reebok has recently moved into a brand-new headquarters in Boston, where it is plotting a return to glory. It has a plan to aggressively go after the female consumer, a demographic that its competitors have struggled to reach.
Adidas won't cut ties with Kanye West.

Adidas says Kanye West is still great for business, even after the rapper called slavery a ‘choice’

Adidas has no plans to cut ties with Kanye West, who designs Yeezy shoes for the sneaker company, despite backlash against West's comments in a TMZ interview referring to slavery as a "choice." "Kanye has helped us have a great comeback in the US," Adidas CEO Kasper Rorsted said.
Kanye West fans standing in a circle showing off some early Yeezy shoes.

Betrayed Kanye West fans are threatening to sell their pricey Yeezy shoes after the singer tweeted his support for Trump

Kanye West fans upset about his tweets praising President Donald Trump are threatening to sell his shoes on Twitter. But it's unclear if the fans are actually planning to sell their shoes.
Inside one of Adidas' Speedfactories.

Adidas just opened a futuristic new factory — and it will dramatically change how shoes are sold

Adidas's new factory is automated and on US soil — and it's about to change how sneakers are sold.
The Adidas Yung 1.

Adidas is launching a new ‘dad shoe’ for the summer

Adidas dug through its archives for its new shoes. Called the Yung 1, the shoe takes some obvious cues from the sneaker archetype that is dominating footwear: the "dad shoe."

Kanye West says his shoe brand is hiring 160 people this year and will ‘hit a billion dollars’

Kanye West took to Twitter on Wednesday morning to announce that his shoe brand, Yeezy, is expecting to hire 160 people and "hit a billion dollars" this year.
Nike was the top brand for teens.

These are the 10 clothing brands that teens are obsessed with

Piper Jaffray's survey of teen spending habits includes big names like Nike and Adidas.
High-tech fitness company Peloton unveiled its newest product, a treadmill, in January.

These 25 companies are revolutionizing retail

These companies are bringing big changes to the way we shop and spend money.

Nike is ‘back in business’ — and threatening to reclaim its sneaker crown from Adidas

Nike reported third-quarter earnings that blew past analysts' estimates, signaling optimism of its comeback in the US sneaker market.
The UltraBoost sneaker from Adidas' Parley ocean plastic collection.

Adidas has sold 1 million pairs of sneakers made from ocean trash — and reveals a new normal in footwear

Sustainable footwear is in — and it's completely changing the way we think about what shoes should be made from.