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One of the hottest ’80s fitness brands is banking on female CrossFitters and a swanky new office to be its saving grace
Reebok has recently moved into a brand-new headquarters in Boston, where it is plotting a return to glory. It has a plan to aggressively go after the female consumer, a demographic that its competitors have struggled to reach.
Adidas has no plans to cut ties with Kanye West, who designs Yeezy shoes for the sneaker company, despite backlash against West's comments in a TMZ interview referring to slavery as a "choice." "Kanye has helped us have a great comeback in the US," Adidas CEO Kasper Rorsted said.
Betrayed Kanye West fans are threatening to sell their pricey Yeezy shoes after the singer tweeted his support for Trump
Kanye West fans upset about his tweets praising President Donald Trump are threatening to sell his shoes on Twitter. But it's unclear if the fans are actually planning to sell their shoes.
Adidas's new factory is automated and on US soil — and it's about to change how sneakers are sold.
Adidas dug through its archives for its new shoes. Called the Yung 1, the shoe takes some obvious cues from the sneaker archetype that is dominating footwear: the "dad shoe."
Kanye West took to Twitter on Wednesday morning to announce that his shoe brand, Yeezy, is expecting to hire 160 people and "hit a billion dollars" this year.
Piper Jaffray's survey of teen spending habits includes big names like Nike and Adidas.
These companies are bringing big changes to the way we shop and spend money.
Nike reported third-quarter earnings that blew past analysts' estimates, signaling optimism of its comeback in the US sneaker market.
Adidas has sold 1 million pairs of sneakers made from ocean trash — and reveals a new normal in footwear
Sustainable footwear is in — and it's completely changing the way we think about what shoes should be made from.