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Adidas partners with Amazon to sell online in the United States, and it is looking at expanding the partnership. Still, Adidas CEO Kasper Rorsted has some concerns over data sharing and protecting Adidas' brand.
Adidas' global CEO, Kasper Rorsted, doesn't see the behavior of collaborators like Kanye West as a problem for the company. While he admits that there's always some liability, the high creative output is worth the risk.
On Monday, Adidas and Kanye West ran front page ads on nine newspapers across the country to promote the launch of Adidas Yeezy Boost 350 V2 Triple White. The front page treatment comes a month after The New York Post featured a wrap-around ad for fashion brand Supreme.
Naomi Osaka is reportedly set to sign Adidas’ biggest deal with a female athlete — and it could make her one of the highest-paid women in ...
The US Open champion Naomi Osaka is expected to sign a huge deal with the sporting retail giant Adidas that would make her one of the highest-paid women in sports. The contract, believed to be worth $8.5 million, will reportedly be the biggest Adidas has agreed with a female athlete.
Some of Nike’s biggest rivals reportedly wanted to sign Colin Kaepernick ahead of his new ‘Just Do It’ campaign
Both Puma and Adidas were reportedly hoping to sign Colin Kaepernick to an endorsement deal before his blockbuster campaign with Nike.
People are threatening to boycott Nike and buy Adidas and New Balance in response to a new ad starring Colin Kaepernick
Nike is seeing backlash online following the release of a new ad starring Colin Kaepernick, with critics threatening to boycott the brand.
College football is nearly back and as usual, a ton of teams will have changes to their uniforms. The changes range from minor tweaks to full uniform makeovers.
Piper Jaffray's survey of teen spending habits includes big names like Nike and Adidas.
Adidas announced on Thursday that a possible security breach may have put some of its US customers' data at risk.
Pepsi. Starbucks. Häagen-Dazs. They're all staples in your life, but do you have any idea what their names mean? We investigated the meaning behind some of the best-known brands in the world.