Home Tags Advertising

Tag: Advertising

The marketers waging the streaming TV wars, a buzzy agency’s plan to fend off consultancies, and State Farm brings back its famous tagline

Apple, Disney, Comcast, AT&T, and ViacomCBS are chasing new customers for their new services to challenge Netflix and keep up with viewing shifts.
Rising Stars of Madison Avenue 2019

Seeking nominations for the rising stars of brand marketing

Business Insider is planning to publish a list of marketers who are shaking things up at brands.
Bong Joon Ho and the cast of "Parasite" pose at the 92nd Academy Awards in Hollywood, Los Angeles, California, U.S., February 9, 2020.

Korean companies are already making ads celebrating ‘Parasite’ Oscar win

From beer to ramen to cosmetics, here's how Korean companies are celebrating the 'Parasite' Oscar win on Sunday.

YouTube brought in $15 billion in advertising revenue in 2019 — 9 times more than Google paid to acquire the site 14 years ago

Google paid $1.65 billion in 2006 to acquire YouTube — which had around 65 employees — and called it "the next step in the evolution of the Internet."
Alphabet on Monday afternoon will issue its first earnings report since naming Sundar Pichai as its CEO.

Alphabet breaks out YouTube and Cloud financials for the first time as Google’s overall revenue slowdown misses Street targets

The Google parent company's bottom line in the fourth quarter topped analysts' expectations. But its revenue fell short.

Super Bowl 2020 was the biggest ever in terms of ad spend. Here are the best and worst commercials.

Advertisers shelled out $5.6 million for 30 seconds of screen time. But not all the ads struck gold.
Stephen King.

Stephen King just quit Facebook, blaming the ‘flood of false information’ and privacy concerns

The famed horror author has joined Elon Musk and Steve Wozniak and other big names who left Facebook.

Amazon is seeking deeper relationships with brands to grow advertising

Amazon is playing the long game to grow its advertising business by deepening its relationships with brands and move up the purchase funnel.

Google’s emotionally charged Super Bowl ad made people cry during the big game

Google's Super Bowl ad for 2020 is sort of an ad for Google Assistant, but more of a short story about an elderly man. Maybe grab a tissue.

Here are the 10 buzziest commercials going into Super Bowl 2020

Amazon, Google and Olay's ads are among those getting the most attention leading up to Super Bowl Sunday.