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Google is encouraging advertisers to repurpose creative from Facebook campaigns to use in its own ads.
Inside Refinery29’s $133 million rise and sell to Vice Media, FCB cuts ties with industry group over Ted Royer controversy, and Taboola and Outb...
The digital media consolidation continues, eBay's big advertising ambitions, and ad-tech companies are snatching up first-party data firms.
The $221 billion US ad industry is being upended by the rise of digital ad giants, fragmented consumer attention, and marketers' ever-increasing pressure for results.
From Tony the Tiger to Colonel Sanders and Flo from Progressive, these mascots are so popular they've made it to the Madison Avenue Walk of Fame.
According to Ad Age's 2019 report, companies from tech giants like Google to media empire Comcast spent a record $163 billion on advertising in 2018.
Business Insider is highlighting the people leading the marketing-tech industry, from startup leaders to executives working at large marketing clouds.
Your tolerance for TV advertising varies based on what type of shows you watch, and that has big implications for Netflix
Most US streaming services favor subscription-based business models, but Deloitte found streamers might prefer cheaper, ad-supported options.
Key stories from Advertising Week, Verizon shedding MapQuest, and how Vox Media’s New York magazine acquisition will fuel its growth
Data, privacy, regulation, trust, transparency, and growth were top of mind for Advertising Week New York attendees.
Patagonia and Volkswagen built their brands with anti-ads, but Coca-Cola's failed OK Soda couldn't drum up a following using the same strategy.
McDonald's dropped holding company Omnicom for a big chunk of its advertising. This could signal a shift in the industry equation.