Home Tags Advertising
The marketers waging the streaming TV wars, a buzzy agency’s plan to fend off consultancies, and State Farm brings back its famous tagline
Apple, Disney, Comcast, AT&T, and ViacomCBS are chasing new customers for their new services to challenge Netflix and keep up with viewing shifts.
Business Insider is planning to publish a list of marketers who are shaking things up at brands.
From beer to ramen to cosmetics, here's how Korean companies are celebrating the 'Parasite' Oscar win on Sunday.
YouTube brought in $15 billion in advertising revenue in 2019 — 9 times more than Google paid to acquire the site 14 years ago
Google paid $1.65 billion in 2006 to acquire YouTube — which had around 65 employees — and called it "the next step in the evolution of the Internet."
Alphabet breaks out YouTube and Cloud financials for the first time as Google’s overall revenue slowdown misses Street targets
The Google parent company's bottom line in the fourth quarter topped analysts' expectations. But its revenue fell short.
Advertisers shelled out $5.6 million for 30 seconds of screen time. But not all the ads struck gold.
The famed horror author has joined Elon Musk and Steve Wozniak and other big names who left Facebook.
Amazon is playing the long game to grow its advertising business by deepening its relationships with brands and move up the purchase funnel.
Google's Super Bowl ad for 2020 is sort of an ad for Google Assistant, but more of a short story about an elderly man. Maybe grab a tissue.
Amazon, Google and Olay's ads are among those getting the most attention leading up to Super Bowl Sunday.