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The logos of Amazon, Apple Facebook, and Google.

Google’s copying Facebook, Microsoft’s trying to steal ad dollars from Amazon, and WPP’s big loss

Google is encouraging advertisers to repurpose creative from Facebook campaigns to use in its own ads.

Inside Refinery29’s $133 million rise and sell to Vice Media, FCB cuts ties with industry group over Ted Royer controversy, and Taboola and Outb...

The digital media consolidation continues, eBay's big advertising ambitions, and ad-tech companies are snatching up first-party data firms.

MARKETING MASTERCLASS: Here’s how the top CMOs in the world are driving results

The $221 billion US ad industry is being upended by the rise of digital ad giants, fragmented consumer attention, and marketers' ever-increasing pressure for results.
Mascots during Advertising Week in 2011.

The 34 greatest (and most recognizable) brand mascots of all time

From Tony the Tiger to Colonel Sanders and Flo from Progressive, these mascots are so popular they've made it to the Madison Avenue Walk of Fame.
Comcast CEO Brian Roberts.

10 companies that spent more than $1 billion in ads so you’d buy their products

According to Ad Age's 2019 report, companies from tech giants like Google to media empire Comcast spent a record $163 billion on advertising in 2018.
Salesforce co-CEO Marc Benioff.

Seeking nominations for the executives who are leading the next wave of marketing tech

Business Insider is highlighting the people leading the marketing-tech industry, from startup leaders to executives working at large marketing clouds.

Your tolerance for TV advertising varies based on what type of shows you watch, and that has big implications for Netflix

Most US streaming services favor subscription-based business models, but Deloitte found streamers might prefer cheaper, ad-supported options.

Key stories from Advertising Week, Verizon shedding MapQuest, and how Vox Media’s New York magazine acquisition will fuel its growth

Data, privacy, regulation, trust, transparency, and growth were top of mind for Advertising Week New York attendees.
English department store Selfridges created the Silence Room in 2013.

8 best ‘anti-ads’ that sold you a product by telling you not to buy it

Patagonia and Volkswagen built their brands with anti-ads, but Coca-Cola's failed OK Soda couldn't drum up a following using the same strategy.
The fast-food chain is the biggest spender in its category.

What McDonald’s new US marketing model means for agencies, holding companies, and big advertisers

McDonald's dropped holding company Omnicom for a big chunk of its advertising. This could signal a shift in the industry equation.