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Aerie is known for not retouching the photos it uses in ads.

We compared the shopping experience at Victoria’s Secret and Aerie, and there were 4 obvious differences

There are several key differences between Victoria's Secret and Aerie, which were obvious during a store visit.
Victoria's Secret's swimwear collection.

Victoria’s Secret brought its swimwear back from the dead, but some shoppers are slamming its prices and saying it doesn’t have enough siz...

Victoria's Secret Swim is back after a three-year hiatus. But, some say it has fallen short of expectations.
Victoria's Secret store in Manhattan.

We went shopping at Victoria’s Secret, Pink, and Aerie and saw the huge divide in the lingerie market firsthand

The women's lingerie market is changing rapidly as newer brands like American Eagle's Aerie threaten to steal market share from Victoria's Secret.
Some of Aerie's role models. From left: Aly Raisman, Busy Phillipps, Samira Wiley, and Jameela Jamil.

Aerie is homing in on Victoria’s Secret’s biggest weakness

Aerie is doubling down on female empowerment with its latest ad campaign featuring Busy Philipps, Samira Wiley, and others.

We visited dozens of stores in 2018 — but these impressed us the most

We visited dozens of stores this year, and Kohl's and TJ Maxx were two of the best. See which other stores won.

Stores from American Eagle to Kohl’s are all bragging about being ‘cozy’ — and it represents a major shift in fashion

Knit sweaters and sherpa coats are everywhere lately. Here's why cozy clothes are so popular this holiday season.
Outdoor Voices is making exercise less daunting.

These 18 companies are revolutionizing retail

From Amazon and Walmart to Nike and Outdoor Voices, these are the most innovative companies in retail right now.
Abercrombie felt like it hadn't changed much when we visited.

We shopped at American Eagle and Abercrombie to see which was a better store — and the winner was clear

American Eagle and Abercrombie are both becoming popular once again — here's which store is better to shop at.
Aerie plans to open between 60 and 70 stores in 2019.

We shopped at American Eagle’s Aerie store and saw why it’s achieved explosive success while Victoria’s Secret has struggled

Aerie, the underwear and lifestyle brand owned by American Eagle Outfitters, just reported another quarter of explosive sales growth.
"It's basically pornography," shopper Jessie Shealy wrote on Victoria's Secret's Facebook page, referring to the ads on display in her local store in South Carolina.

These photos reveal why women are abandoning Victoria’s Secret for American Eagle’s Aerie underwear brand

Victoria's Secret goes for racy images in its ads, while its rival, Aerie, focuses on female empowerment. Aerie's approach seems to be resonating well with female customers. We visited both and saw the differences firsthand.