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The CEO of Athleta explains why the brand has been successful, and it’s a stark reminder of why Gap is struggling

Athletics wear brand Athleta has become one of Gap's biggest sweet spots along with the recently spun-off Old Navy.
Adidas wanted its visitors to play games — and buy sneakers.

Adidas is appealing to the Instagram generation with an exclusive event where visitors had to navigate a maze and compete in a vertical jump test

Adidas is experimenting with the Instagram-friendly, ephemeral pop-up model in an effort to sell sneakers while also gaining social media traction.
Adidas wanted its visitors to play games — and buy sneakers.

Adidas is appealing to the Instagram generation with an exclusive event where visitors had to navigate a maze and compete in a vertical jump test

Adidas is experimenting with the Instagram-friendly, ephemeral pop-up model in an effort to sell sneakers while also gaining social media traction.

Levi Strauss falls to a record low as Goldman Sachs sounds the alarm on US apparel makers

Goldman Sachs warned on Wednesday of continued difficulty for retailers that rely on department stores.
American Eagle could soon follow in Abercrombie's and Urban Outfitters' footsteps.

American Eagle says it plans to offer buy-now, pay-later services as it appeals to cash-strapped teens

American Eagle will soon allow its shoppers to pay for purchases in installments. Abercrombie and Urban Outfitters already offer these services.
A mannequin at Nike's flagship store.

We visited Nike and Adidas flagship stores to see which brand is better at serving women. The winner was obvious.

Nike recently announced that 2019 would focus on women, and Adidas has a partnership with Beyoncé. We visited both stores to see who walked the walk.
A mannequin at Nike's flagship store.

We visited Nike and Adidas flagship stores to see which brand is better at serving women. The winner was obvious.

Nike recently announced that 2019 would focus on women, and Adidas has a partnership with Beyoncé. We visited both stores to see who walked the walk.
The San Francisco ModCloth store prior to its opening.

We visited a ModCloth store to see why Walmart reportedly plans to sell the company just 2 years after acquiring it

Walmart could sell ModCloth by the end of 2019, just two years after acquiring the e-commerce brand. We visited a store to see why.
Megan Rapinoe

Nike seized on World Cup fever by selling women’s team shirts in men’s sizes — and jersey sales nearly doubled

Nike.com has sold more USA women's jerseys this season than it has of any other soccer team's shirt ever.
You can now pay for Abercrombie & Fitch purchases in installments.

The clothing industry is adopting a time-tested strategy to win over cash-strapped Gen Z and millennial shoppers

Abercrombie & Fitch is rolling out a buy-now, pay-later program, joining Urban Outfitters and Anthropologie.