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For years, Apple was "the Macintosh company." Then, it became "the iPod company." Now, it's "the iPhone company." But it's really more than that.
The FBI investigation into stolen Apple secrets reveals just how seriously the company takes ‘enormously damaging’ leaks
Apple goes to extreme measures to keep secrets, a new FBI complaint revealed.
Apple confirmed that its car project had reassigned or laid off 200 workers, but this isn't a sign that Apple is cutting costs because of weak financial results.
Now it appears that Apple has developed a second-generation version of its mapping vehicles — and this time, they're not vans. Two different people in the Los Angeles area in recent weeks have sent Business Insider pictures of a new model of Apple Maps car.
Tesla CEO Elon Musk is in the middle of a go-private saga around the carmaker. Various ways to funds a potential deal have been debated, but nothing solid has yet emerged. Yet again, Apple and its pile of cash and trillion-dollar market cap could ride to the rescue.
Apple needs to break into another big market to keep growing, Guggenheim analysts believe. They think that market should be cars, which has a total addressable market of more than $2 trillion.
In the early days of Project Titan, Apple employees including Jony Ive came up with concepts for the car of the future.They include augmented reality windshields, windows that tint themselves, and a interior were passengers could face each other.
Apple has the second-largest fleet of self-driving cars in California — bigger than Tesla, Waymo, or Uber
Apple's 55-vehicle fleet is the second largest in California, behind only Cruise, a self-driving company owned by GM. Apple actually has more self-driving cars in testing than self-driving pioneers such as Waymo and Tesla, as well as big automotive companies like BMW, Toyota, and Mercedes Benz.
The patent shows how self-driving cars can learn changes to routes over time.
The self-driving cars are coming. But that doesn't mean the road there won't be a long, strange trip.