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Apple CEO Tim Cook.

IT’S HERE: Apple finally unveils its streaming TV service, Apple TV Plus

Apple is taking on Amazon, Netflix, Hulu, and the cable companies with its new TV streaming service.
Apple launched its second-generation AirPods last week.

Apple made 15 surprise announcements this week — here’s everything it unveiled

Apple just unveiled new AirPods, new iPads, and more.
Apple CEO Tim Cook.

Here’s everything Apple announced at its big iPad and Mac event

Apple held a big event in Brooklyn, New York, on Tuesday to unveil new iPads, new Mac computers, and more.

Apple knocked its big iPad and Mac event out of the park

After one of the most disappointing iPhone events in recent memory one month ago, Apple came back in October with a very impressive showing.
Apple's new MacBook Air might look similar to the Huawei Mate Pro X (pictured above)

Apple may announce a new MacBook this month: Here’s everything we’ve heard about it

Apple will release a new MacBook Air later this year, according to a Bloomberg report.

Here are all the new ways Apple can help you combat your smartphone addiction in iOS 12

iOS 12's new features are intended to help people understand how much time they're spending on their iPhone or iPad. You can now set time limits on certain apps, enable 'Do Not Disturb while you're sleeping,' and get reports on your smartphone activity.

The new iPhone XR’s six available colors, ranked

Apple just unveiled three new iPhones, including a 6.1-inch iPhone called the iPhone XR, which is available in six candy colors.
The iPhone XS (L) and XS Max

Don’t buy any of the new iPhones announced this week until you’ve downloaded iOS 12 to your current iPhone

If you're considering any of the fancy new iPhones from Apple but already own an iPhone, you should wait until iOS 12 becomes available before making a final decision.

Apple doesn’t seem to mind using this leaked photo of the iPhone XS in its official marketing

Apple doesn't like leaks, or leakers. But the photo of the iPhone XS and XS Max that was leaked by Apple blog 9to5Mac continues to be a major centerpiece of Apple's marketing materials.
Apple CEO Tim Cook.

Apple’s big September event was one of the most disappointing iPhone launches in recent memory

I've been watching Apple events as part of my job for almost a decade. And Wednesday's event in Cupertino, California, where Apple unveiled the iPhone XS, the iPhone XR, and the Apple Watch Series 4, has to be one of the more disappointing ones.