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From least to most expensive, from left to right.

‘By Innovation Only’? Apple’s iPhone 11 event should have been called ‘By Iteration Only’ instead.

Apple's event gave us three brand-new iPhones, a new Apple Watch, a new iPad, and release dates for a handful of Apple services. But that's about it.

Here’s everything Apple announced at its big iPhone 11 event

Apple's event lived up to the hype on Tuesday: The company unveiled new iPhones, an Apple Watch, and more.

These are Apple’s new iPhones: the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max

Apple announced its three new iPhones for the year on Tuesday. Take a look at the iPhone 11, the iPhone 11 Pro, and the iPhone 11 Pro Max.

9 reasons you should buy the iPhone XR instead of an iPhone XS or XS Max

The iPhone XR has a starting price that's $250 less compared to the iPhone XS, but that doesn't mean it's an inferior phone. Far from it.

Apple may name its new iPhones ‘Xs,’ ‘Xs Max,’ and ‘Xr,’ according to a new report

Apple is widely expected to unveil three new iPhones at its September event this Wednesday, and a new report says the company could name its iPhone X successors the "Xs," "Xs Max," and "Xr."

Apple quietly made some of its iPads more expensive

The high-end iPad Pro models now cost $50 more.

Apple worked with Hollywood mask makers to make sure the iPhone X’s facial-recognition system can’t be fooled easily

Face ID will replace Touch ID on the new $1000 iPhone X, and Apple wanted to make sure it was extra secure.

IT’S OFFICIAL: This is the iPhone X

The real thing is finally here.

Apple’s new ‘spaceship’ campus is powered by 100% renewable energy and has over 9,000 trees

Apple offered some interesting details about its new "spaceship" campus, called Apple Park, at its iPhone 8 event on Tuesday.