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According to Apple's top marketer, it has to do with sports cars. "R" could stand for "rally," or "type R," or "road and track," or anything, really — there are a lot of cars that use the letter in their branding.
It's 2018, and there are simply too many great smartphones to choose from. Here's our guide to the very best ones.
Steve Jobs revolutionized entire industries by using specific tactics and strategies to get people on board. And you can too.
Teens in the United States still love the iPhone, with a whopping 82% of teens in a recent study saying they owned one of Apple's phones. But Apple may have even more room to grow among American teens. Eighty-six percent of teens surveyed said they thought their next phone would be an iPhone.
The iPhone XS and XS Max are considered the true successors to last year's iPhone X, but if you're on the fence, there are a few reasons why the iPhone XS Max is right for you.
It’s time for tech giants to retire the ‘keynote’ — Apple, Google, and others are all making the same mistake with their produ...
Opinion: Steve Jobs' keynote presentations for Apple have inspired countless copies, where a rotating carousel of company executives stand on a stage to debut new gadgets and services. But the act is getting old.
Both Apple and Google have released big smartphones in the last few months: the iPhone XS Max and the Pixel 3 XL, respectively. Here's how the two extra-large devices compare.
This chart reveals a growing problem for Apple — that ‘customers are getting less excited for each new generation of iPhone’
There are a lot of reasons why search traffic might be decreasing year-over-year, and it doesn't necessarily suggest that iPhone sales will sag. "We are not expecting a 'Super Cycle,' but we do believe sustainable single-digit unit growth of iPhone is achievable," the Citi analysts write.
The iPhone XR costs $749 to start, while the iPhone XS costs $999 to start. Still, there are several reasons to consider the more expensive phone, if you're on the fence.
The Apple Watch packs a surprising amount of tools into a tiny package. Whether you're new to Apple Watch or a longtime user, here are tips for getting the most out of your watch.