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Blippar CEO Ambarish Mitra.

Much-hyped augmented-reality startup Blippar has collapsed into administration

Blippar, the British AR startup which once said it was worth $1.5 billion, has collapsed into administration.
VIVE Sync, a virtual reality collaboration and meeting application from HTC VIVE

I explored the inside of a human nose and it convinced me that the real business in VR isn’t gaming, it’s all about training workers

HTC VIVE announced its new headset, Vive Focus. Here's how VR can be used for businesses and even seeing what the inside of a human nose looks like.
Leap Motion cofounders David Holz and Michael Buckwald.

How one of Silicon Valley’s hottest startups of the last 5 years blew a deal with Apple — twice

In late spring, employees of the augmented-reality startup Leap Motion were celebrating — they were on the verge of being acquired by Apple.
Oculus founder Palmer Luckey contributed $100,000 to Protect the House in June.

The founder of Facebook’s Oculus reviewed the buzzy new alternate reality device, Magic Leap One, and it’s absolutely brutal

The first product from the Google-backed startup Magic Leap is "less of a functional developer kit and more of a flashy hype vehicle that almost nobody can actually use in a meaningful way," says Oculus founder and ousted Facebook exec Palmer Luckey.

People finally got to try Magic Leap, the futuristic device that Google and others invested over $2 billion into — and the results aren’t ...

After years of hype and billions of dollars in venture capital, Magic Leap finally allowed some media outlets to try its much-anticipated Magic Leap One mixed-reality headset. The reactions were less than positive.
"Codename: Neon," a prototype AR app that Niantic may or may not ever release as a standalone game.

The creator of Pokémon Go reveals its ambitious vision for the future of computing

Niantic, the Google spinoff that created Pokémon Go, has an ambitious vision for the future of augmented reality.

Apple’s new ‘Measure’ tool for iOS 12 threatens dozens of existing apps already in the App Store

In the 2018 WWDC event, Apple unveiled an AR-based measuring app — a concept that plenty of app developers have already published on the App Store.
Apple's Lego augmented reality demo.

Apple takes augmented-reality gaming to the ‘next level’ with Lego and slingshot apps

Apple hopes to take augmented-reality gaming to the 'next level' with multiplayer apps. At WWDC, the company showcased Lego and slingshot games, built using its new and improved AR building software ARKit 2.

Apple is partnering with Pixar as part of its big push into augmented reality

Together, Apple and Pixar developed a new file format for AR called "USDZ." It's a compact and simple format that's designed to let people share AR content "while retaining great 3D graphics and even animations."