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A 13-year-old girl reportedly makes over $1,000 a day creating ASMR videos as YouTube works to keep its child stars safe
Children are taking part in the ASMR trend, and getting paid for it. YouTube videos of kids chewing and whispering into mics gain millions of views.
Michelob Ultra’s Super Bowl ad used ASMR triggers to sell beer. Here’s what you should know about the audio trend that makes some people f...
Michelob used ASMR triggers as part of its 2019 Super Bowl ad. Here's what you should know about the audio trend that gives some people a tingling sensation.
Millions of Americans just learned what ASMR is from Michelob Ultra’s Super Bowl commercial — but they aren’t loving it
The brand enlisted actress Zoe Kravitz to promote beer through ASMR, but online reaction to the ad was mixed.
Michelob Ultra’s Super Bowl ad had Zoe Kravitz whispering about pure gold beer — here’s what ASMR is and why such videos have become...
Autonomous sensory meridian response was first documented less than 10 years ago. Now ASMR is becoming a pervasive part of popular culture.
There’s a massive internet community that’s obsessed with videos of ‘brain-tingling’ sounds, and the people who make them earn...
Unlike most of YouTube, ASMR is about listening, not watching. People have created hours of videos where they mix slime, conduct fake eye exams, and scratch on books, among other things, all to create tingles in the listeners' brains and spines. And plenty of people do this to pay the bills.