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Hill City launches in mid-October.

Gap is coming straight for Lululemon with $100 workout pants for men

Hill City is a new men's clothing brand from Gap Inc. that will be sold online and at Athleta stores starting in mid-October. The collection features a mix of athletic and casual wear, such as shorts, hoodies, and light jackets, which have an average price point of $80.
Lululemon's ABC pants retail for $128.

More men are shopping at Lululemon, but they’re not buying what you’d expect

Lululemon is attracting male customers with its collection of casual clothing that is built to be both functional and practical — a dressed-up version of athleisure.
Bandier's high-end activewear has grown a cult following.

Athleisure exec explains why the retail apocalypse is actually a renaissance

Bandier is a high-end activewear retailer that stocks multiple brands and its own private-label collections. It now has five stores across the United States but will be moving its flagship store in New York and opening in Los Angeles by the fall. The new stores will have a fitness studio and café.
Outdoor Voices makes clothes meant for sweating in.

‘They are building f—— rockets. That is insane’: Outdoor Voices CEO looks to Elon Musk for inspiration in her quest to build t...

Outdoor Voices founder and CEO Tyler Haney says that Elon Musk has been a key mentor as she builds her athletic wear business. They met through a mutual friend at SXSW.
Tyler Haney is the founder and CEO of Outdoor Voices.

Founder of venture-funded activewear startup Outdoor Voices explains why she doesn’t want to build the next Nike and why she’s inspired by...

Tyler Haney is taking on Nike, Lululemon, and Under Armour with her athletics clothing designed for recreation. The brand launched in 2014 and has received $56.4 million worth of funding.
Metallic fibers in your Lululemon yoga pants can heat up dangerously during an MRI.

Doctors are warning people not to wear Lululemon-like clothing during MRIs — here’s why

Fabrics that use spandex, Lycra, or elastane could be dangerous to wear in an MRI machine, doctors are warning. The small metallic threads in the fabric can potentially heat up and burn patients.

Lululemon’s e-commerce game could help it get to $4 billion in sales

Lululemon's quarterly earnings were better than Wall Street expectations, and its success with online sales was a big part of that beat.
People walk past a store of yogawear retailer Lululemon Athletica in downtown Vancouver

Lululemon has a ‘long international runway’ that will get it to $1 billion in sales

Lululemon's fundamentals will help it reach its goal of $1 billion in international sales by 2020, an Oppenheimer analyst says.
Athleisure wear is killing the US denim market.

There’s a monumental shift in American fashion — and it’s killing denim for good

US imports of women’s stretchy pants exceeded those of blue jeans in 2017, according to data from the US Census Bureau.
A New York Times senior opinion editor wants this woman to be wearing sweatpants.

The New York Times published an op-ed slamming yoga pants — and people are furious

The New York Times published an op-ed arguing that yoga pants are bad for women. Women disagreed.