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Yoga pants were a huge part of Lululemon's shot to fame.

We went shopping at Lululemon and Athleta to see which athleisure store was better — and the winner was clear

Though both Lululemon and Athleta continue to report strong performances, Lululemon is outpacing Athleta in product and store innovation.

Young retailers like Madewell and West Elm are driving major growth for their parent companies — we broke down the factors of their success

West Elm, Madewell, and Athleta are driving sales growth for their parent companies, legacy brands that have been around for decades and are looking for ways to stay relevant.
Athleta's new Contender line is stylish activewear that can hold up to your toughest workouts.

Athleta’s bright new activewear line promises to withstand your toughest workouts — we put it to the test

During a high-intensity workout, you need apparel that can keep up with you. Athleta says its Contender leggings and sports bras can stand up to your toughest workouts, so we tested it out.

Get an extra 25% off sale items at Nike until January 5 — and more of today’s best deals around the web

These are the best deals from around the web for January 4 2019, including a sale at Nike, Athleta, Macy's, ThirdLove, Walmart, and more.
Andrea Mallard is Pinterest's new CMO.

Pinterest just hired Athleta’s top marketing exec as its first CMO, as it tries to bulk up ad revenue ahead of a potential IPO

Andréa Mallard, previously CMO of Gap Inc.-owned Athleta, will oversee Pinterest's marketing and creative teams.
Lululemon's founder describes Gap's buyout offer as "inadequate."

Gap and Victoria’s Secret both made offers to acquire Lululemon in the early 2000s, the athleisure company’s founder reveals in new tell-a...

Lululemon founder Chip Wilson reveals in a new tell-all book that Gap, Victoria's Secret, and Liz Claiborne made bids to acquire the company in the early 2000s.
Hill City launches in mid-October.

Gap is coming straight for Lululemon with $100 workout pants for men

Hill City is a new men's clothing brand from Gap Inc. that is sold online and at Athleta stores. The collection features a mix of athletic and casual wear, such as shorts, hoodies, and light jackets, which have an average price point of $80.

Gap plunges on earnings

Gap reported a disappointing first-quarter which missed EBITDA and earnings estimates due to the Gap brand weighing on company margins. However, its Old Navy and Athleta brands continue to show strength and Jefferies recommended the company reduce exposure to the Gap brand at a faster pace.

We went to Gap’s Lululemon killer and saw why it could save the brand

Gap recently announced it will be opening 270 Athleta and Old Navy locations in the next three years. Here's why the Athleta brand has been successful for Gap.