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Niantic, the Google spinoff that created Pokémon Go, has an ambitious vision for the future of augmented reality.
Billion-dollar startup Magic Leap’s futuristic smartglasses made a bizarre appearance on Brazilian television with dancing bears
Magic Leap is a startup that has raised $2.3 billion to build a pair of smartglasses that's supposed to be released this year. Demos of the technology are still not available to the public.
In the 2018 WWDC event, Apple unveiled an AR-based measuring app — a concept that plenty of app developers have already published on the App Store.
While Apple made a ton of announcements in the keynote presentation at its annual Worldwide Developers Conference, WWDC, there were several game-changing introductions that deserve to be highlighted.
It's a basic need that Apple hasn't filled with its native apps in the past, and it's now made possible with its new AR capabilities.
The technology industry’s lull is giving us a chance to consider its impact on society — while we still can
Facebook, Apple, Microsoft, and Google are slowing down, and that's a good thing — all of the recent Silicon Valley scandals present us with the chance to stop and reflect, on what our relationship with technology should be and how to fix it.
Together, Apple and Pixar developed a new file format for AR called "USDZ." It's a compact and simple format that's designed to let people share AR content "while retaining great 3D graphics and even animations."
ASUS, Nike, Kia, and Sephora are bringing augmented reality to online shopping with Facebook. The announcement came as part of the Facebook F8 2018 developer conference.
Two technologies could transform the way we all watch live sports — here’s how close they are to becoming reality
IBM’s Michael Ludden and Jaunt’s Mitzi Reugh discussed the future of VR and AR in sports during a panel at the Tribeca Film Festival.
For years now, we've been hearing that Apple is working on a pair of augmented-reality smart glasses.