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The brand accused of lifting content from Reddit to make an ad has a confession to make…

Unilever says it wanted to "highlight the great creativity and conversations already happening in pop culture."

Deodorant brand AXE is being accused of stealing content from Reddit for an ad

AXE's "Shower Thoughts" series has used a remarkable similar phrase to a post on the /r/Showerthoughts subreddit.

Unilever’s CMO explains why the time was right to soften Axe’s image: ‘Go back and look at John Travolta in Saturday Night FeverR...

Keith Weed, Unilever's chief marketing and communications officer, on Axe's 30-year marketing evolution.