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Unilever says it wanted to "highlight the great creativity and conversations already happening in pop culture."
AXE's "Shower Thoughts" series has used a remarkable similar phrase to a post on the /r/Showerthoughts subreddit.
Unilever’s CMO explains why the time was right to soften Axe’s image: ‘Go back and look at John Travolta in Saturday Night FeverR...
Keith Weed, Unilever's chief marketing and communications officer, on Axe's 30-year marketing evolution.